Terapeak, a provider of e-commerce research and payment analytics, has appointed Scott Crawford to the role of chief revenue officer. Crawford joins Terapeak from Boomi (acquired by Dell) and Ascential Software (acquired by IBM).
Terapeak, the leading provider of e-commerce research and payment analytics, is pleased to announce the appointment of Scott Crawford to the role of Chief Revenue Officer. Mr. Crawford joins Terapeak from Boomi (acquired by Dell) and Ascential Software (acquired by IBM).
Mr. Crawford will be responsible for marketing, business development, direct sales, and indirect sales channels worldwide. Mr. Crawford brings 27 years of experience from the information technology industry, including 18 years of sales and sales management in early-stage and large corporate environments. Mr. Crawford also has a deep understanding of the SaaS business model and analytic solutions.
“Terapeak is positioned to become the single largest source of e-commerce transactional data and competitive analytics, globally,” said Mr. Crawford. “I joined the company because I understand the opportunity presented by big data and analytics in the very near future. I am certain we will grow this business as we bring on new marketplace datasets and provide sellers around the world with the insights needed to grow their businesses.”
Mr. Crawford has significant international experience, serving as the Asia Pacific business unit executive for IBM’s integrations software unit in Shanghai, China and leading IBM’s integration software sales in southwest Europe. Prior to that, Scott drove significant revenue growth in various sales management roles for i2 Technologies, Inforte, and Cambridge Technology Partners. Mr. Crawford earned his degree in Information Systems from James Madison University and his MBA from the Darden School of Business Administration, University of Virginia.
“This important hire comes on the heels of a recent investment in Terapeak by the Georgian Partners,” said Colin How, Terapeak’s President. “Scott is a great addition to our team, bringing a wealth of SaaS sales experience to a young, disruptive company. Our growth has been very good over the past few years, and with Scott at the helm of our sales and marketing teams, I know revenue will spike very soon.”
Terapeak is a leader in providing e-commerce market research and payment analytics to merchants, building a business that started as the sole authorized global re-licensor of eBay data. The company provides real-time market insights to ecommerce merchants around the world. Currently aggregating over 20% of all online commerce sales data, Terapeak helps merchants make faster and more profitable business decisions based on market trends, pricing, and transaction data. Terapeak is the customer-facing brand of Advanced Ecommerce Research Systems, Inc., based in Victoria, BC.