THE Football App Raises Series A Led by Earlybird

THE Football App has raised its first institutional funding with a 10 million euro ($13 million) Series A from a syndicate led by Earlybird Venture Capital. THE Football App aggregates data, media content and services from providers around the world and bundles them into a “one stop shop” for football fans.

PRESS RELEASE

THE Football App has raised its first institutional funding with a €10m Series A from a syndicate led by Earlybird Venture Capital. THE Football App has become the dominant mobile football application across all platforms in Europe and plans to continue to grow rapidly around the globe, especially in light of the upcoming 2014 FIFA World Cup in Brazil.

THE Football App aggregates data, media content and services (e.g. ticketing) from the best providers around the world and bundles them into a “one stop shop” for football fans. Users can adapt the app to their needs and quickly access live tickers, rankings, team statistics, services and much more for their favourite leagues, teams and big matches – anytime and from everywhere. Funds will also be used to improve the community and social features, as well as release complementing products around the greatest sport in the world.

“We’ve so far bootstrapped the company and built an incredibly loyal user base of mobile football fans. With the recent explosive growth rates, especially from all over Europe, we realized the potential to build the leading digital football community as a space to inform, connect and engage interested parties around their passion for football. Today we are delighted to have found the perfect partner to realize our visions and accelerate our plans.” said Lucas von Cranach, co-Founder and CEO of THE Football App.

Hendrik Brandis, partner at Earlybird added, “We are big believers in the vertical internet, especially on mobile. And THE Football App is on a trajectory to dominate this huge market. We’re excited to be working with the team that has built such a passionate and large user base without any marketing whatsoever. They’ve simply built the best product.“

Some further facts on THE Football App:

Free and available on iTunes, Google Play, Windows Store and Samsung SmartTV
Football content covering over 100 leagues in 6 languages. Goals for 2013: 400 leagues in 40 languages
6.5 million downloads in total, average rating of 4.5/5
3.5 million monthly active users
up to 1.5 million daily active users
up to 100.000 downloads per day without marketing spend
50% retention rate over 4 years (market average 10-15% over 12 months)
200 – 250 page impressions per user per month

ABOUT EARLYBIRD

Established in 1997 Earlybird currently manages over $700M in assets. We have backed more than 80 companies, some of which have sparked significant innovations in business and technology and resulted in large scale ($1bn+) IPOs and trade sales. Earlybird backs European companies with global ambitions and our active portfolio currently includes more than 20 companies across the consumer internet and enterprise services space such as 6Wunderkinder, Auctionata, B2X Care Solutions, Carpooling.com, Madvertise, Peak Games, Socialbakers, Smava, Traxpay and THE Football App. Further information is available at www.earlybird.com, follow us on Twitter: www.twitter.com/earlybirdvc, or LinkedIn www.linkedin.com/company/earlybird-venture-capital or become a friend on Facebook: www.facebook.com/EarlybirdVC.

PRESS CONTACT EARLYBIRD

Christine Hoefer
+49 30 46 72 470 20
press@earlybird.com

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