Old media is getting a fresh look from private equity investors. Today, Rupert Murdoch’s News Corp. made an unsolicated bid of $5 billion for Dow Jones. The family that controls DJ said it rejected the bid, but that doesn’t diminish the significance of the offer. It comes as Internet billionaire Mark Cuban appears on the cover of Worth magazine, touting the overlooked value of old media properties and is rumored to be in the market for a purchase.
At the same time, a number of venture-backed startups are trying to re-invent the news business. VCJ subscribers can see our cover story about “News 2.0” from last November here. I have no idea where all of this is going, but as a content producer I’m thrilled that private investors understand the value of content.
Om Malik has some interesting thoughts here. What do you think?