TJC-backed Syndigo acquires Content Analytics

Syndigo, a portfolio company of The Jordan Company, has acquired San Francisco-based Content Analytics, a provider of content management and analytics to the consumer-retail and ecommerce industries. No financial terms were disclosed.


CHICAGO, April 9, 2019 /PRNewswire/ — Syndigo, a Chicago-based portfolio company of The Jordan Company (“TJC”), announced today that it has acquired San Francisco-based Content Analytics, an industry leader in providing content management and analytics to the consumer-retail and eCommerce industries. The combination of Syndigo’s Content Experience Hub, an industry-leading content management platform, and Content Analytics’ end-to-end eCommerce platform further strengthens Syndigo’s ability to provide accurate and verified product information across the consumer, retail and eCommerce industries. Syndigo’s solutions provide brands and retailers with an integrated platform that enables the efficient transfer of core and enhanced product attributes between brands and their customers. The terms of the transaction were not disclosed.

“With Content Analytics, we saw an opportunity to bring together two like-minded companies, both focused on delivering accurate content, innovative syndication platforms, and world-class client service. Our clients will not only benefit from the added reach of our syndication network, but also additional content health and auditing capabilities, all on a single integrated platform,” said Syndigo CEO Paul Salay.

“When we started Content Analytics, we saw a significant need for product content syndication and analytics for brands,” said Content Analytics CEO David Feinleib. “In a short amount of time, our team has done an incredible job of helping solve our clients’ product information needs. The market continues to open up to our best-in-class solutions as we experience rapid growth. We believe that this combination with Syndigo, with its similar passion for delivering best-in-class products and services, is a natural and great next step in our evolution. Our clients will benefit from this combination by virtue of a more comprehensive value-proposition and holistic turn-key product offering capable of serving all of their product information needs.”

Kirkland & Ellis LLP ( served as legal advisor to Syndigo. CEU Advisory Group ( served as strategic advisor and Rimon Law ( served as legal advisor to Content Analytics.

About Syndigo
Syndigo helps clients grow sales by providing extensive product content, nutrition information and digital media that power engaging experiences across brands, distributors and retailers. Clients in industries such as foodservice, hardlines, grocery, home improvement and DIY, pet, health and beauty, automotive aftermarket apparel, and healthcare all benefit from Syndigo’s integrated platform, Content Experience Hub, which enables clients to collect, store, manage, audit, syndicate and publish, then analyze their product content across the largest trading network of brand and recipients in the world.

Syndigo solutions include: detailed and verified product information with audit analytics to help facilitate buying decisions; syndication of data to the GDSN utilizing GS1 global standards; retail optimization services for effective in-store floor planning and shelf merchandising; publishing of rich enhanced product content integrated into global eCommerce sites; and interactive tools to allow restaurants, foodservice brands and distributors, fitness apps, and nutritional platforms to organize and share nutrition data with their customers. For more information please visit

About Content Analytics
Content Analytics is a leading digital-shelf analytics and content management platform for brands and retailers. The company offers one of the only turn-key solutions that offers content management, analytics, syndication and reporting, all in a single platform. It serves as an end-to-end eCommerce management platform that combines a full suite of digital shelf reporting and analytics capabilities with a comprehensive yet easy-to-use Product Information Management system.

About The Jordan Company
TJC (, founded in 1982, is a middle-market private equity firm that has managed funds with original capital commitments in excess of $11 billion since 1987 and a 36-year track record of investing in and contributing to the growth of many businesses across a wide range of industries including Industrials, Transportation & Logistics, Healthcare & Consumer, and Telecom, Technology & Utilities. The senior investment team has been investing together for over 20 years and it is supported by the Operations Management Group, which was established in 1988 to initiate and support operational improvements in portfolio companies. Headquartered in New York, TJC also has an office in Chicago.