TPG Lures TD Ameritrade Exec

Private equity’s siren song has captivated yet another senior financial executive.

Asiff Hirji today announced that he has resigned as president of TD Ameritrade’s Client Group, in order to “relocate his family to San Francisco and return to the private equity industry.” Hirji’s destination is Texas Pacific Group, as first reported by Private Equity Insider and later confirmed to me by a knowledgable source.

The former Bain & Co. consultant originally joined the online broker back in 2003 as chief information officer, after having been involved in Bain Capital’s sale of Datek to Ameritrade. He later was promoted to COO, and last year was put in charge of all TD Ameritrade’s institutional and retail business.

Hirji is expected to formally join TPG in May, and work in the firm’s operations department. A TPG spokeswoman declined comment.