TSG Consumer Partners has put an undisclosed amount into Los Angeles-based fashion brand Paige Denim. Terms were not disclosed. Paige Denim was formed in 2004.
TSG Consumer Partners LLC (“TSG”) today announced its investment in Paige Denim, a rapidly growing Los Angeles-based affordable luxury brand with a focus in premium denim.
Founded eight years ago by Paige Adams-Geller, Michael Geller, and Michael Henschel, the company has become a denim powerhouse with a steadily expanding line of highly addictive styles with iconic appeal. Promising its clientele style they can make all their own, the brand has become a favorite among fashion influencers due to its impeccable styling, exceptional fit and fabric innovation. Paige products are sold in select, high-end retailers and specialty boutiques throughout the world.
The investment by TSG, a leading private equity investor in high-growth consumer brands, will fund future growth opportunities that will further develop the Paige brand. The partnership with Paige also highlights TSG’s continuing expansion into fashion apparel and accessories.
“Paige Adams-Geller and the management team have built an impressive organization around a brand that has garnered industry-leading consumer loyalty in a highly competitive category,” said Hadley Mullin, TSG Managing Director. “We are thrilled to have the opportunity to partner with Paige and look forward to collaborating with the team to capitalize on the many exciting growth opportunities ahead.”
“We are excited to be working with TSG to further expand the Paige brand,” said Paige Adams-Geller. “TSG has extensive experience in helping build consumer brands, and they have demonstrated a keen understanding of our unique, highly differentiated positioning.”
Jenny Baxter, TSG Principal, stated, “Paige represents an extraordinary entrepreneurial success story where the company took a fresh approach to a long-established category. Paige’s commitment to the craft and dedication to the details has allowed the brand a unique understanding of how best to serve the fashion-savvy consumer in a meaningful way. We very much look forward to working with the Paige team to build an even more significant presence in the fashion world.”
Terms of the transaction were not disclosed. Paige Denim was represented by The Sage Group, a national investment bank that focuses on providing merger and acquisition advisory services to companies in apparel, accessories, specialty retail and other branded consumer segments, and the law firm Winston & Strawn LLP. Assisting TSG Consumer Partners in the transaction were Ropes and Gray LLP and McGladrey LLP.
About TSG Consumer Partners LLC
TSG Consumer Partners LLC is a leading investment firm with over $2.9 billion in equity capital under management, focused exclusively on the branded consumer sector. Since its founding in 1987, TSG has been an active investor in the food, beverage, restaurant, beauty, personal care, household and apparel & accessories sectors. Representative past and present partner companies include vitaminwater, Smart Balance, PopChips, Muscle Milk, Yard House, Smashbox Cosmetics, Pureology, e.l.f. cosmetics and Alexis Bittar. For more information please visit www.tsgconsumer.com
About Paige Denim
Born in Los Angeles in 2004, Paige combines Southern California casual with pure sophistication. The result is a collection of men’s and women’s styles that are infused with considered, unexpected details. Paige’s trendsetting, highly addictive line includes Men’s, Women’s, Maternity and Petite collections that are available at Paige boutiques in Los Angeles and New York and over 80 countries worldwide.