Tynt Adds David Mandelbrot as Chief Business Officer

Tynt Multimedia, which creates analytics products for online publishers, has named David Mandelbrot chief business officer. Previously Mandelbrot served as vice president and general manager of Yahoo’s media and entertainment group. San Francisco-based Tynt was formed in 2007 and is backed by venture capital firms including Panorama Venture Capital.

PRESS RELEASE Tynt Multimedia Inc, the premiere service empowering online publishers and websites to track and benefit from the sharing activity of their users today announced that David Mandelbrot has joined the company as its Chief Business Officer.

As a core part of the senior management team, Mandelbrot will oversee the distribution of Tynt’s tools for publishers while also overseeing the rollout of its premium products for publishers and advertisers.

Mandelbrot brings extensive experience in the online media business, including almost seven years at Yahoo, where he served as Vice President and General Manager of Yahoo’s Media and Entertainment Group. Prior to Yahoo, Mandelbrot was with Electronics for Imaging, Netscape Communications Corporation, and the Venture Law Group.

“David joining our team could not have come at a better time,” said Derek Ball, co-founder and CEO of Tynt. “David’s deep industry experience in forming strategic business partnerships is crucial in the development and implementation of our strategies and goals.”

“Tynt is changing the way web publishers monitor and leverage the social web. The more I looked at Tynt the more I was blown away by the power of the tools it has developed and the quality and number of publishers that have deployed it,” said David Mandelbrot. “I am excited to join such a strong team and to continue to develop new solutions to help publishers extend their reach to a growing online audience.”

About Tynt

Headquartered in San Francisco, Tynt was originally founded in Alberta, Canada, by Derek Ball and Dayton Foster in 2007 with a mission to empower online publishers to increase site visits, user engagement and maximize revenue, through deep insight into how their content is being consumed and shared. Tynt’s unique patent-pending technology anonymously captures data on all copy activities, providing pinpoint accuracy on what content is most engaging, and drives incremental site visits through automatic attribution links when copied information is pasted. In April, Tynt raised $8 million in private equity from key Silicon Valley and New York based investors led by Panorama Venture Capital. For more information, visit www.tynt.com.

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