Venture capital firm Union Square Ventures is suing buyout firm Union Square Partners (f.k.a. Capital Z Financial Services), for trademark infringement. Allegedly, more than a few LPs and other business contacts have confused the two firms.
Leaving the legality aside, the big question here is why the Cap Z team ever chose the Union Square moniker in the first place. Sure its offices are just a block or two away, but it’s also equidistant to Gramercy Park. And USV was around first, with a very high profile.