Universal Ad Inc., an Israel-based provider of retail advertising and marketing solutions, has raised $8.5 million in Series B funding. Vertex Venture Capital led the round, and was joined by Western Technology Investment and return backer Walden
Universal Ad, Inc., a leading provider of highly innovative retail Advertising, Marketing and Promotions software and service solutions, today announced the completion of $8.5 million in Round B financing. The funding will help support new customer deployments, further advance the company's patented ad production automation technology and drive expanded sales and marketing activities.
Elisheva Yakobovich and Yoram Oron from Vertex Venture Capital, the lead investor in this round, will be joining the company's Board of Directors, alongside Eyal Kaplan and Noga Kap, current board members from Walden
“Universal Ad's product suite allows the company to position itself as a leading player in the market for cross-channel advertising automation solutions for retailers, wholesalers, ad agencies and printers. The rapid growth in the number of multi-channel promotional ad campaigns ensures that automating the ad planning and production process is quickly becoming a must-have for these companies,” said Elisheva Yakobovich, Partner at Vertex Venture Capital. “Their unique technology solves a critical pain point for these companies when it comes to planning, managing and producing their ads and other promotional materials across multiple channels, including print, online, digital signage, Point of Sale and mobile,.”
“Universal Ad has made tremendous progress since the previous round, adding great companies to its customer list across all related market sectors, and significantly enhancing their solution's cross-channel automation capabilities. This new funding round will enable the company to grow faster and better for the benefit of all its clients and other stakeholders,” added Eyal Kaplan, General Partner at Walden
Founded in 2003, Universal Ad launched its solution at a customer site in
“We are delighted that Vertex Venture Capital, Walden
“I am gratified to see the progress Universal Ad has made until now and to receive this further vote of support from both Vertex and Walden,” said Aviel Amit, Founder and CTO of Universal Ad. “Our vision from the start has been to lead the market by helping retailers quickly optimize their promotional campaigns through the use of highly targeted multi-version ads that are distributed beyond the traditional print channels to new online, in-store and mobile venues. The new round of funding will help us ensure that this vision will become a reality.”
About Universal Ad, Inc.
Universal Ad provides retailers, wholesalers, advertising agencies and printers with highly innovative advertising, marketing and promotions software and service solutions. The On Demand Promotions Suite is the first system to automate and integrate the planning, management and production of retail ad campaigns, helping our customers significantly reduce both time-to-market and operational costs. The patented technology enables the creation of a virtually unlimited number of ad versions, as well as their instant reuse across all media channels, including print, online and in-store.
Universal Ad's customers include Schawk/Ambrosi, Quad/Graphics, Price Chopper, Alpha 1 Marketing, Office Depot
For more information about Universal Ad, please visit www.universal-ad.com .
About Vertex Venture Capital
Vertex Venture Capital is a unique top-tier Israeli VC with $600 million under management, a strong international investor base, an experienced multi-disciplinary team of professionals and an impressive track record of exits through M&A and IPO. Vertex provides unparalleled possibilities for companies in facilitating potential growth, business opportunities and leveraging synergies throughout
For more information about Vertex, please visit http://www.vertexvc.com .
For additional information about Walden, please visit www.walden.co.il .
About Western Technology Investment
Founded in 1980, Western Technology Investment (WTI) specializes in venture lending, providing debt financing to venture-backed technology and life science companies. WTI's recently closed 12(th) fund builds upon the success of the firm's 28-year history, which featured portfolio companies such as Juniper Networks, Brocade Communications Systems, Google, Cerent, Infoseek, IDEC Pharmaceuticals, Facebook, IronPort Systems, Volcano Corporation, and many others.
For additional information about WTI, please visit www.westerntech.com .