Vagaro raises $63 mln

Vagaro said Dec. 5 that it raised a $63 million growth round led by FTV Capital. Vagaro, of Dublin, California, provides a management platform for the salon, spa and fitness industry.


Vagaro Raises $63 Million in Growth Equity Led by FTV Capital


Online booking, payments and business management platform for salons, spas and fitness businesses expands technology offering to meet digital demand


Dublin, CA – December 5, 2018 — Vagaro, a leading cloud-based business management platform for the salon, spa and fitness industry, today announced the company has raised a $63 million growth equity round, its first institutional capital, led by FTV Capital. The company will continue to invest in cloud-based, industry-specific technology to help businesses of any size optimize operations, reduce complexity and seamlessly process payments. In addition, Vagaro will expand its sales and marketing team and geographic footprint.  Vagaro will benefit from FTV’s Global Partner Network®, which includes executives from the world’s leading financial services and payments companies, and the firm’s experience in scaling high growth companies that operate in specialty industry verticals. As part of the transaction, FTV Capital partner Robert Anderson, and FTV Capital managing partner Richard Garman will join the Vagaro board of directors.


Vagaro’s platform successfully meets the needs of a digital-first, productivity-focused millennial generation by providing salon, spa and fitness business owners with a powerful and comprehensive suite of back-office and consumer-facing business management software solutions, including appointment booking, calendaring, client management, marketing, reporting, payroll, inventory management and payment acceptance.


Most recently, Vagaro added a form builder to collect registrations, waivers and surveys to its highly customizable platform, leaving the company uniquely positioned to aggressively compete in the fitness management software segment. The company also added a competitively priced multi-transaction EMV reader to its point-of-sales solutions, making EMV payment processing even faster and more convenient for U.S. business owners.


In addition to automating and streamlining business processes, Vagaro connects businesses to consumers who are searching for spa, salon and fitness services via, an online marketplace, and via the easy-to-use Vagaro booking app.


“I feel privileged to have led Vagaro’s talented team for the past 10 years. Our company has completely transformed — moving from delivering industry-changing salon software technology to offering a full suite of industry-specific business management solutions coupled with a powerful online marketplace,” said Vagaro founder and CEO Fred Helou. “Vagaro’s partnership with FTV Capital opens up exciting new possibilities for us, including the expansion to additional international markets, and will usher in a new chapter in the company’s growth story. Thanks to our compelling price point and newer technology, we are perfectly positioned to compete against slow-moving, more traditional industry players.”


“We are energized by our new partnership with FTV Capital, a firm that has helped many high growth companies, like Vagaro, build on their success to best meet customer needs,” said Kerry Melchior, Vagaro’s chief of operations. “Our near-term plans include expanding the range of payment solutions and digital functionality for our clients, while continuing to deliver the highest quality, easiest to use solutions with superior customer service.”


“Vagaro’s innovative and integrated product suite makes it easy for businesses to run all aspects of their operation from attracting and retaining customers to managing day-to-day activities to accepting payments,” said FTV partner Robert Anderson. “The Vagaro team is well-positioned to continue to capitalize on secular growth trends across the more than $9 billion global health and wellness market, and we are excited to provide the capital and strategic support for this next phase of growth.”




Vagaro, Inc. develops all-in-one business management platforms and powerful online marketplaces for the salon, spa and fitness industries. Businesses in the United States, Canada, the United Kingdom and Australia use Vagaro’s cloud-based software to manage all aspects of their operations and to market their services to local customers. Consumers choose Vagaro to search for and book services in their community at their convenience. Vagaro is easy-to-use and works on any device. Learn more by visiting and



FTV Capital is a growth equity investment firm that has raised over $2.7 billion to invest in high-growth companies offering a range of innovative solutions in three sectors: enterprise technology & services, financial services, and payments & transaction processing. FTV’s experienced team leverages its domain expertise and proven track record in each of these sectors to help motivated management teams accelerate growth. FTV also provides companies with access to its Global Partner Network®, a group of the world’s leading enterprises and executives who have helped FTV portfolio companies for two decades. Founded in 1998, FTV Capital has invested in 106 portfolio companies, including CardConnect, CashStar, EBANX, Enfusion Systems, Clearent, NeonOne, VPay and WorldFirst. FTV has offices in San Francisco and New York. For more information, visit