Varsity Brands’ BSN Sports to acquire Eastbay Team Sales

Eastbay Team Sales is a supplier of athletic footwear, apparel and sports equipment to high school and college athletes.

  • Varsity Brands is a portfolio company of Bain Capital Private Equity
  • The seller is Foot Locker Inc, which acquired Eastbay Team Sales through its acquisition of Eastbay in 1997
    Dallas-based BSN SPORTS is a provider of sporting goods apparel and equipment

Varsity Brands’ BSN Sports has agreed to acquire substantially all of the assets of the Eastbay Team Sales from Foot Locker Retail, Inc., a subsidiary of Foot Locker Inc. No financial terms were disclosed.

Founded in 1980 and originally established to meet the performance needs of local high school and college athletes in Central Wisconsin, Eastbay Team Sales is a supplier of athletic footwear, apparel and sports equipment to high school and college athletes. Foot Locker, Inc. acquired Eastbay Team Sales through its acquisition of Eastbay in 1997 to integrate an additional channel of distribution for athletic footwear, apparel, and equipment.

On the deal, Terry Babilla, President of BSN SPORTS, said in a statement, “We are excited that the employees of Eastbay Team Sales will be joining the BSN SPORTS family, which is dedicated exclusively to serving athletes, athletic directors and coaches who impact more lives in a year than most people do in a lifetime. This dedicated approach means that our new Sales Professionals will benefit from the best and broadest inventory selection, leading design and customization tools and support resources as they deliver the stellar service experience all customers deserve.”

Varsity Brands, BSN SPORTS’ parent company, is a portfolio company of Bain Capital Private Equity.

Dallas-based BSN SPORTS is a provider of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 150,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales.