VC-backed car insurance agency Goji hires new president

Car insurance agency Goji has named Amit Basak as president. Previously, Basak worked at Acclaris where he served as chairman and Staley Capital where he was a general partner. Goji is backed by Spark Capital, Thayer Street Partners, Village Ventures and Five Elms Capital.


BOSTON, MA–(Marketwired – Oct 8, 2015) – Goji, the largest online, independent auto insurance agency in the United States, today announced the appointment of Amit Basak as President. Previously serving as Chairman of Acclaris and General Partner at Staley Capital, Basak will now work directly with Goji CEO Steve Kezirian to build the nation’s leading technology-enabled property and casualty insurance agency.

“Amit and I have worked together for two decades. We are methodically building a team that will differentiate and scale Goji to successfully serve our three key constituents: our employees, our carrier partners and our consumers,” noted Goji CEO Steve Kezirian.

Goji is changing the way consumers buy auto insurance, while providing targeted, more effective customer acquisition programs for many of the nation’s largest auto insurance carriers. Goji’s combination of auto insurance technology and services at scale offers the most accurate, efficient comparison shopping engine in the insurance marketplace, allowing the company to seamlessly connect consumers and insurance carriers.

Commenting on Basak’s background and future contribution to Goji, Kezirian added, “His experience managing and investing in rapidly growing, technology-enabled services companies matches perfectly with what we need at Goji. We are focused on executing against the priorities that allow us to combine our technology, people and processes to match consumers with the best available carrier partners.”

Basak’s background encompasses a valuable combination of general management, marketing analytics, sales, strategy and private equity investment experience — all with a focus on technology-enabled business services companies. Before Goji, he co-founded and co-managed growth capital firm Staley Capital. After starting his career in the Financial Institutions Investment Banking Group at Morgan Stanley and Transforming Industries practice at J.H. Whitney & Co., Basak held leadership roles during intense growth periods at AffinityX, ClickSquared (acquired by Zeta Interactive), Compete (acquired by WPP) and Yantra Corporation (acquired by IBM).

As President, Basak will directly oversee the product, marketing, finance and analytics functions at Goji. “Working with a group of committed and talented people focused on achieving the same mission is a privilege, and I plan to nurture that continued, corporate-wide commitment in my new role as President. Steve and I are passionate about building something special for all stakeholders and share similar core values around how we want to build the Goji team, advance the technology stack and manage the business,” added Basak.

Goji’s SaaS technology platform automates and supports acquisition marketing, customer relationship management and integration with insurance carrier systems. In addition, Goji has developed a proprietary quoting engine, which helps customers find an ideal fit when choosing from one of Goji’s many top carrier partners. This machine learning application is powered by millions of customer attributes, interactions, quotes and policies generated by Goji’s high-volume, insurance sales centers. Goji uses the industry’s first complete, SaaS platform to address the entire consumer lifecycle with property and casualty insurance carriers.

Currently serving as a Board Director at AffinityX, Digital Globe Services, and The Nashoba Learning Group (a private school dedicated to helping people with autism realize their potential), Basak previously served as Chairman of Acclaris (acquired by Towers Watson), Director of ClickSquared (acquired by Zeta Interactive), Proginet (acquired by Tibco) and Integreon (acquired by Ayala Corporation). Basak earned an MBA from Harvard Business School and graduated cum laude from Yale University with a B.A. in Ethics, Politics & Economics.

About Goji
Based in Boston, Massachusetts, Goji is changing the way people shop for auto insurance. By combining proprietary technology with unbiased advice, Goji makes it easy for customers to compare and buy insurance from more than a dozen major carriers all in one place. Eight years in the business gives Goji the experience and data needed to provide the quickest and most accurate quote estimates in the industry, bringing transparency to the insurance marketplace. Goji is backed by Spark Capital, Thayer Street Partners, Village Ventures, and Five Elms Capital.