VC-backed Hootsuite buys Brightkit

Vancouver-based social relationship platform Hootsuite has acquired Brightkit. No financial terms were disclosed. Brightkit is a provider of social marketing solutions. HootSuite’s backers include Blumberg Capital, Insight Venture Partners, Accel Partners and OMERS Ventures.


VANCOUVER, BC – September 4, 2014 – Hootsuite, the world’s most widely used social relationship platform, continues its explosive growth by acquiring Brightkit, surpassing 10 million users and adding new global Enterprise customers and executive hires.

Hootsuite has acquired Brightkit, a solution for creating customized social marketing campaigns with high-impact results. Today, the company also announced Hootsuite Campaigns based on the Brightkit solution. Brightkit has worked with 100+ customers including Kentucky Derby, Dwell, Cassidy Turley and American Media.

Hootsuite Momentum
Hootsuite continues to see dramatic growth through global expansion and product innovation:
Surpassed 10 million users in 175+ countries

New Enterprise customers span a broad rangeof industries and include Telekom Malaysia, Singapore Press Holdings, Brooklyn Public Library, Cambridge University Press, Red Carnation Hotelsand Hyland Software Inc.

Landed one of the top three companies in the Insurance vertical and is rolling out to 19,000 users across North America, making it one of Hootsuite’s largest customers to date

Over 600 employees globally
Recent executive hires include:
Joseph Smith, general manager, EMEA
Roger Orde, vice president, customer success
Rob Begg, vice president, enterprise social strategy
Kirsty Trail, vice president, customer support
Irwan Tjan, vice president, security

Announced ‘uberVU via Hootsuite’ application addition to the App Directory one month after acquiring uberVU, as well as ‘Hootlet’ and ‘Suggested Content’ publishing features

Added 20 new employees to its office in Singapore, which serves as a regional hub for its growing Asia-Pacific customer-base

Now offers 24/7 support in five languages

“We’re seeing explosive growth across all regions,” says Ryan Holmes, CEO of Hootsuite. “Our teams are focused on rolling out a number of new product offerings, have plans to open operations in Latin-America and will hire an additional 100+ roles by the end of 2014.”

More information:

Blog Post:
Hootsuite Enterprise:
Hootsuite Careers:

About Hootsuite
Hootsuite is the world’s most widely used social media relationship platform. More than 10 million users, including 744 of the Fortune 1000 companies, trust Hootsuite to manage their social media programs across multiple social networks from one integrated dashboard. Learn more about how Hootsuite is revolutionizing communication at