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VC-backed LeadiD names new CFO

LeadiD, which is backed by Genacast Ventures, has named Lou Desiderio as chief financial officer. Previously, Desiderio worked as a CFO for a number of companies, among them Knovel Corp. and Visible World. LeadiD is an open technology platform that allows lead sellers and buyers to make real-time decisions based upon origin and history.


Philadelphia, PA (PRWEB) October 08, 2013
LeadiD, the first neutral, privacy-friendly, trusted arbiter of lead transactions, today announced the appointment of Lou Desiderio as Chief Financial Officer. Desiderio will provide operational and financial leadership and help guide execution of the company’s market-defining strategic business opportunities.
The expansion of LeadiD’s leadership team reflects the company’s accelerated growth and momentum. The company recently raised an additional $1 million in capital from Philadelphia-based Genacast Ventures, lead investor in LeadiD’s initial $1.7 million seed-stage investment. The investment supports the company’s growth trajectory and is a strong validation of both its business model and the growing adoption of the LeadiD authentication standard in multi-billion consumer verticals such as education, mortgage, insurance and short-term loans.
“Bringing Lou on board amplifies and extends the deep base of experience and expertise of our management team,” said Ross Shanken, LeadiD CEO. “His proven track record of insightful financial and operational leadership and successfully leading emerging market businesses will be invaluable as we continue our momentum and embark on our next phase of growth. We are delighted to have such a high caliber executive join our team.”
Prior to joining LeadiD, Desiderio served as Chief Financial Officer for Knovel Corporation, a technical engineering resource company, where he led its strategic sale to Reed Elsevier; Visible World, a leading provider of targeted television advertising solutions; Princeton Softech, an enterprise data management company, acquired by IBM; netForensics a security information management software business, and Innovative Tech Systems, a developer of facility management software, acquired by Peregrine Systems. In these roles, he served as Chief Financial Officer where he was responsible for driving profitability, raising capital, executing strategic business plans and managing strategic sale transactions, IPOs and acquisitions. Desiderio began his career with Coopers & Lybrand’s Emerging Business Services group.
About LeadiD
Founded in January 2011 by Ross Shanken, LeadiD is the only independent, neutral, open technology platform, which tracks the origin and history of every lead event that utilizes the LeadiD system. No supplier-proprietary data is exposed, but rather, LeadiD allows Lead Sellers and Lead Buyers to make real-time decisions based upon definitive origin and history flags that are predetermined. LeadiD fosters an environment of trust in the transaction, one where both Lead Sellers and Lead Buyers alike derive top-line value. With unmatched data, LeadiD is the industry standard for authenticating lead origin and history and the authentication platform of choice for firms of all sizes. LeadiD’s presence at the source of a lead event has also positioned the company to add a TCPA solution to its product line that addresses the upcoming TCPA regulation changes later this month. For more information, visit