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VC-backed Palerra hires four

Santa Clara, Calif.-based Palerra, a cloud security automation firm, has made four additions to its staff. The company has hired Sunil Sampat as vice president of sales; Alan Bavosa as vice president of products; Alice Wang as vice president of customer success; and Upa Hazarika as senior director of marketing and strategy. Palerra is backed by Norwest Venture Partners and Wing Venture Partners.


SANTA CLARA, CA–(Marketwired – Nov 13, 2014) – Palerra, the cloud security automation company, announced today the strengthening of its leadership team through three new executive additions: Vice President of Sales, Sunil Sampat; Vice President of Products, Alan Bavosa; and Vice President of Customer Success, Alice Wang. Together the three bring decades of experience in executive sales, business strategy, product management and customer service from leading enterprise companies, Okta, Gartner, Oracle and HP, among others. In addition Palerra announced the hiring of Upa Hazarika as Senior Director of Marketing and Strategy.

Palerra emerged from stealth with the release of its cloud security automation platform LORIC™ in early November. With these personnel additions, Palerra brings to market a seasoned and well-rounded executive team with a balanced understanding of market needs, technology architectures and customer advocacy.

“I am thrilled to announce our new executive hires, who bring strong team leadership experience and deep-rooted pedigree in security and enterprise computing,” said Rohit Gupta, founder and CEO of Palerra. “Palerra’s approach to automate the entire lifecycle of cloud security is a paradigm shift in the way enterprises extend their corporate security practices into the cloud, and now with these key team additions, we expect to fuel the next stage of growth and innovation for the business.”

Sunil Sampat brings almost 20 years of enterprise software sales experience to Palerra. Most recently Sunil served as VP of Eastern Region Sales for Okta. Additionally, he brings deep sales leadership experience from his stints at growing and scaling various enterprise ventures including Endeca (acquired by Oracle Corporation), Worklight (acquired by IBM) and Edify (acquired by S1 Corporation).

As VP of Products, Alan Bavosa, will lead all product strategy and product management-related activities — from inception to execution and ongoing product lifecycle management. Prior to Palerra, Alan served as Senior Director of Products for ArcSight (acquired by Hewlett Packard), with global responsibility for product management, product marketing and business development. His industry experience also includes product leadership stints at NetScreen (acquired by Juniper Networks) and XO Communications.

Alice Wang is responsible for customer success at Palerra, including all post-sales customer advocacy and management functions. She brings many years of client services experience, thought leadership, and industry expertise in information security and risk management with her contributions at PayPal, Gartner Inc., and at PricewaterhouseCoopers, LLP.

Upa Hazarika brings a proven track record of success in technology marketing, thought leadership and product innovation to Palerra. She has served as Director of Product Management, Emerging Technologies at Zscaler, where she built and scaled the marketing function from inception, and brings several years of experience in various engineering and product management positions at SonicWALL, Inc., a Dell company.

This personnel news comes on the heels of the launch of LORIC, the only solution to automate security configuration management, threat detection, predictive analytics and incident response for an entire cloud footprint. Earlier this year Palerra announced an $8 million Series A round of funding from leading venture capital firms Norwest Venture Partners (NVP) and Wing Ventures, among others.

“Palerra has the leadership pedigree and years of security and cloud experience that we look for when choosing to invest in a company,” said Promod Haque, senior managing partner of Norwest Venture Partners. “There are broad gaps in today’s security architectures, representing an opportunity for tremendous market disruption, as enterprises embrace the cloud. Palerra’s approach to automating the security lifecycle in the cloud while bringing in continuous monitoring, analytics and incident response is groundbreaking. We are pleased to attract an experienced leadership team to drive this venture forward, and support our customer and partner initiatives.”

Palerra’s early adopter customers include an impressive list of enterprises across financial services, high technology, consumer and hospitality services, service providers, and more. To hear from these early adopters and learn more about LORIC:

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About Palerra
Palerra, Inc. designed LORIC™ to protect an enterprise’s entire cloud footprint from branded applications such as Microsoft Office 365 to infrastructure such as AWS, and everything in between. It combines security configuration management, threat detection, predictive analytics, and automated incident response into a single platform, delivering comprehensive visibility and ensuring continuous compliance. It does so without any hardware or software, and unlike cloud access control solutions, is not inline to critical online activities. Palerra is a privately held company funded by Norwest Venture Partners and Wing Venture Partners, and is headquartered in Santa Clara, CA. For more information, visit