VC-backed Racktivity Adds Two Execs

Redwood City, Calif.-based data storage start-up Racktivity has named Mark Harris vice president of marketing and product marketing, and Kris De Peuter vice president of operations and manufacturing. Prior to joining Racktivity, Peuter was managed supply chain and operations for INEWIT, a Belgian start-up company. Harris has held various positions at companies including Cyclades Corp, Avocent Inc. and Raritan Computer. Racktivity is backed by venture investors including Partech International and Big Bang Ventures.

PRESS RELEASE
Racktivity, a pioneer in the development of next-generation data center power distribution and energy management solutions, today announced the appointment of two senior industry veterans to complete its senior management team build-out. Mark Harris (most recently with Raritan and Avocent) has been appointed VP of Marketing & Product Marketing, and Kris De Peuter (an industry leader in supply chain management) as VP of Operations & Manufacturing.

Additionally, the company has joined the Climate Savers Computing Initiative, a key industry body originally founded by Intel (NASDAQ:INTC) and Google (NASDAQ:GOOG) in 2007 for the sole purpose of helping to increase the deployment of energy efficient computing, storage and networking equipment and the global adoption of power management strategies and technologies.

Speaking about the recent appointments, Marco DeMiroz, President & CEO of Racktivity, said; “We are very excited about Kris and Mark joining us to assume these key management roles. They represent the world-class executive talent and leadership that is essential to deliver truly pioneering hardware and software solutions for data center energy management. With the completion of our executive team we now solely focus on developing great products and expanding our sales and marketing efforts in 2011. “Racktivity’s membership of the Climate Savers Computing Initiative underlines our commitment to providing deep visibility, management and control of all power being used within the data center. Our EnergyCloud System, with its EnergySwitch appliances and EnergyCloudTM Manager software, provides the industry’s only integrated hardware and software platform for the delivery, measurement and management of power across data centers. By working with the Climate Savers Computing Initiative, Racktivity is helping lead the movement toward a more efficient, clean and sustainable future,” concluded DeMiroz.

Prior to joining Racktivity, Kris De Peuter was managing supply chain and operations for INEWIT, a Belgian start-up company, where he built an innovative green-field supply chain organization. Previously, he had a 10-year career with Agfa Healthcare managing customer service, supply chain and quality covering 15 countries in Europe, focusing on cost-efficiency and profitability. He is an APICS-certified supply chain executive with more than 10 years of experience in project and operational management, contract manufacturing, quality and after sales support.

Mark Harris is a recognized and published thought-leader in the data center energy management and monitoring space and has spent the last 25 years delivering data center technology solutions to the Fortune 5000. Over the last 10 years, he has focused on energy distribution and management within the data center with such companies as
Cyclades Corp, Avocent Inc. and Raritan Computer. Prior to these companies, he held various senior management roles in marketing, product development and sales in such notable companies as Digital Equipment Corporation (now HP), Extreme Networks and Cabletron (now Enterasys).

About Racktivity
Racktivity, an innovator in next-generation energy and environment management solutions for data centers, offers the industry’s only integrated hardware and software solution, EnergyCloudTM, to deliver, measure and manage power across many data centers. EnergyCloudTM gives customers full visibility and control of their data center energy consumption while integrating seamlessly with other data center applications and appliances. Racktivity’s EnergySwitch™ family, next-generation Power Distribution Units (PDUs), equips data centers with the most advanced metering, switching and predictive analysis capabilities available on the market today. Racktivity was founded in 2009 in Ghent, Belgium, by Wilbert Ingels, an experienced executive in data center technologies, and by Kristof De Spiegeleer, serial entrepreneur and visionary. Global venture capital firm, PARTECH International, and Belgian-based Hummingbird Ventures, provided the funding for the Company. Racktivity’s U.S. headquarters is located in Redwood City, California and has offices in Lochristi, Belgium.