Montréal-based Seevibes, a provider of social television audience measurement services, has purchased for an undisclosed sum TvTweet, a Paris, France-based company that operates in the same sector. The acquisition gives Seevibes an office in France with which to jumpstart the company’s development in the European market. Founded in 2011 by Laurent Maisonnave, and selected to work with start-up accelerator FounderFuel, Seevibes is a portfolio company of Canadian early-stage venture capital firm Real Ventures.
Seevibes conquers Europe – Acquisition of the French TvTweet and the European launch of Seevibes – www.seevibes.com
MONTREAL, Nov. 18, 2013 /CNW Telbec/ – Seevibes, the Canadian leader in social TV audience measurement, expands beyond its borders with the acquisition of TvTweet, leader of social television measurement in France, and announces the opening of an office in France to jump-start its development in Europe.
“The main goal for Seevibes is to help the media to better monetize the social network audience. To support this, we’ve created a standard of measurement that has already been proven in Canada among the biggest players in the industry,” says Seevibes President and CEO Laurent Maisonnave.
Seevibes is Canada’s only solution for measuring and analyzing TV’s social media audience. It’s primarily intended for television networks, advertisers, brands and media agencies wishing to build and integrate their communications around television content. Seevibes helps advertisers choose the best shows to match their target audience while enabling television networks to help advertisers access their audience via social networks.
With its solutions, Seevibes provides a comprehensive analysis of the Facebook and Twitter audiences of a TV show and to demonstrate their affinity with a brand, thereby enabling the optimization of a media plan and promotional projects.
Seevibes and TvTweet: a strategic acquisition
To anchor and jump-start its development in Europe, Seevibes has acquired the French social TV measurement firm TvTweet. Founded in Bordeaux in 2011, TvTweet is already present in seven European countries, covering more than 100 prominent media and working with the biggest names in the industry including Orange, TF1 and NRJ12.
“With the acquisition of France’s TvTweet, Seevibes becomes a major player in Europe and the only one to offer a complete solution, both in real-time TV show analysis and in performance and audience profiling. This is a great entry point for addressing countries looking for monetization and ad targeting solutins for social TV,” says Thomas Landspurg, TvTweet founder and new director of technology with Seevibes.
Founded in 2011 by Laurent Maisonnave, Seevibes was recognized as one of nine high-potential startups in Canada and selected to work with FounderFuel, a startup accelerator. Seevibes quickly became Canada’s leading social TV audience measurement service.
With a database of several thousand TV shows and top 500 brands, Seevibes offers relevant data to agencies and broadcasters so they can better understand and transform audience engagement.
Each week Seevibes analyzes and categorizes more than 20 million social interactions posted by viewers on social media about the shows they watch. Clients of Seevibes include the majority of broadcasters in Canada: Quebecor Media, V Interactions, Radio-Canada, CBC, Bell Media and more.For more information: http://www.seevibes.com
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