Vestar-backed Dr. Praeger’s Sensible Foods appoints Reichgut as CEO

His appointment is effective immediately.

  • The Praeger and Somberg families will retain their ownership stake in Dr. Praeger’s Sensible Foods
  • Company founder Larry Praeger has moved into a special advisor role and will remain an active board member of Dr. Praeger’s Sensible Foods
  • Most recently, Reichgut was general manager for Violife

Dr. Praeger’s Sensible Foods, a plant-based frozen foods brand, has named Andy Reichgut as CEO. His appointment is effective immediately.

Company founder Larry Praeger has moved into a special advisor role and will remain an active board member of the company. The Praeger and Somberg families will retain their ownership stake in Dr. Praeger’s Sensible Foods.
Dr. Praeger’s Sensible Foods is a portfolio company of Vestar Capital Partners.

“Andy is a smart, thoughtful, innovative and resourceful business leader with a deep appreciation for strengthening organizational capability, and a strong track record of building brands and businesses,” said Jeffrey Ansell, Dr. Praeger’s Chairman and Vestar strategic executive advisor, in a statement. “I’m excited to work with Andy again, and I’m confident his vast packaged foods experience, including plant-based and better-for-you brands, will set him up for success at Dr. Praeger’s. I’d also like to sincerely thank Larry for his incredible vision and passion for the brand, which experienced transformative growth under his leadership.”

Most recently, Reichgut was general manager for Violife, a vegan cheese company owned by Upfield. Prior to Violife, Reichgut was executive vice president at New Classic Cooking, where he led the Veggies Made Great® business. Reichgut also has decades of brand management and innovation experience working with leading CPG brands at Pinnacle Foods, Mars and Reckitt Benckiser.

He holds an MBA from University of Chicago and a BS degree from Syracuse University.

Vestar Capital Partners invests in the middle market. Since its inception in 1988, Vestar funds have invested $11 billion in 89 companies – as well as more than 200 add-on acquisitions – with a total value of approximately $52 billion.