After lengthy speculation, Virgin Media, the UK cable operator has reportedly put its content business on the market.
According to a report in the Times, Virgin Media has formally started the sale process on the unit which includes stakes in the Dave and Living television channels.
The unit, which could fetch as much at £500m includes a 50 percent stake in UKTV and IDS, an advertising sales unit.
A potential sale has recently generated interest from BskyB when earlier this month Jeremy Darroch, chief executive of BSkyB hinted that the group could be interested in UKTV, although the BBC Worldwide has first right of refusal over UKTV as Virgin Media’s joint venture partner in the business.
Source: Thomson Merger News