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Vista and STATS buy Automated Insights

Vista Equity Partners and STATS LLC has acquired Automated Insights Inc. No financial terms were disclosed. Based in Durham, North Carolina, Ai helps transform big data into written reports.


Durham, NC (PRWEB) February 12, 2015

Automated Insights, Inc. (“Ai”) announced today that it has been acquired by Vista Equity Partners (“Vista”) and STATS LLC (“STATS”) to fast-track the adoption of Ai’s natural language generation (NLG) technology across multiple industries including business intelligence, media, sports and beyond. Wordsmith, Ai’s NLG platform, automatically transforms raw data into narratives with the depth, personality, and variety of a human writer. The platform created over a billion articles and reports for its customers in 2014, which include The Associated Press, Yahoo! and Comcast.

“Our entire team is excited to accelerate our growth alongside Vista and STATS,” said Ai CEO Robbie Allen. “Vista immediately understood the value proposition of and opportunities for our solution, and we believe they will be a great partner in helping our team take Ai to the next level. With Vista’s support and experience, we will continue our focus on product development and innovation as well as exploring new frontiers of artificial intelligence. For Automated Insights, this acquisition opens up incredible possibilities.”

Automated Insights will remain headquartered in Durham, North Carolina, where the company will be a subsidiary of Vista-owned STATS. Ai will continue to serve all of its current clients and will aggressively pursue opportunities in data-driven industries both within and beyond sports.

“Robbie and the team at Ai have built a truly unique platform that delivers tremendous value to its customers by bringing big data to life in the form of a narrative. We are thrilled to be partnering with the Ai management team to continue the focus on product leadership and innovation while pursuing the large opportunity within the sports industry and beyond,” said Robert F. Smith, Chairman and Chief Executive Officer of Vista Equity Partners.

Gary Walrath, CEO of STATS, praised Ai’s work in sports thus far, noting that STATS provides Ai with unprecedented data and audience reach. “The immediate benefits for our industry that result from the combination of STATS and Ai are incredible,” Walrath said. “We are excited about the unique capabilities our partnership will enable in sports data and technology, and the scale with which we will together be able to provide state-of-the-art new products to our customers.”

STATS is the global leader in sports technology, data and content. The company is owned by Vista Equity Partners (“Vista”), a private equity firm that invests in software, data, and technology-enabled businesses. Vista was named the world’s top-performing private equity firm from 2000 – 2009 in the 2014 HEC-Dow Jones Private Equity Performance Ranking.

About Automated Insights
Automated Insights (Ai) uses its patented Wordsmith natural language generation platform to transform Big Data into written reports with the depth of analysis, personality and variability of a human writer. The platform generates insightful, customized content on an unprecedented scale for clients like The Associated Press, Samsung,, Yahoo!, and Comcast. Learn more at

STATS is the world’s leading sports technology, data and content company. Our mission is to revolutionize the way sports contests are viewed, understood, played and enjoyed. STATS provides real-time scores, historical sports information, Associated Press editorial content, a turnkey fantasy sports operation, brand activation solutions and SportVU technology. STATS is headquartered in Chicago, IL with offices globally. Learn more at

About Vista Equity Partners
Vista Equity Partners, is a U.S.-based private equity firm with offices in Austin, Chicago and San Francisco. With over $14 billion in cumulative capital commitments, Vista currently invests in dynamic, successful software, data and technology-enabled organizations led by world-class management teams with long-term perspective. Vista is a value-added investor, contributing professional expertise and multi-level support towards companies realizing their full potential. Vista’s investment approach is anchored by a sizable long-term capital base, experience in structuring technology-oriented transactions, and proven management techniques that yield flexibility and opportunity in private equity investing. For more information, please visit