VMG Promotes Kara Cissell-Roell

VMG Partners has promoted Kara Cissell-Roell to managing director. She helped launch the consumer-focused firm in 2005, and before that was a principal with TSG Consumer Partners.




VMG Partners, a private equity firm that specializes in acquiring and building branded consumer product companies in the lower middle market, today announced the promotion of Kara Cissell-Roell to Managing Director.

“As we continue to invest in branded consumer companies and build our firm we believe it is important to always recognize and reward our talented people,” said Michael L. Mauze, co-founder and Managing Director of VMG Partners.  “Kara has been an integral member of our firm since we founded VMG Partners and because her background in consumer products spans multiple sectors she has been actively involved in creating growth in all of our portfolio companies. She led our exciting investment in Waggin’ Train which we believe will generate significant value for our investors and the company. All of us greatly admire Kara and are pleased to recognize her accomplishments with this promotion.”

Ms. Roell, 33, has spent nearly her entire career in consumer products private equity. Before helping launch VMG in 2005, Ms. Roell was a principal at TSG Consumer Partners where she was involved in the sourcing, due diligence, financing, execution and exit of numerous portfolio companies. Prior to joining TSG, Ms. Roell was with Arena Capital Partners. Ms. Roell began her career as an investment banking analyst at Schroders PLC and is a graduate of  Colgate University.

VMG Partners portfolio investments include leading branded consumer oriented products such as Mighty Leaf, a manufacturer of a broad range of ultra-premium, artisan specialty tea blends from around the world; Colorescience, a luxury mineral makeup brand known for its high-quality ingredients; Waggin’ Train, a rapidly growing marketer of premium, all-natural pet treats sold nationwide; and Timbuk2, manufacturer and marketer of everyday carry-all bags and accessories.


About VMG Partners

VMG Partners is a private equity investment firm with an exclusive focus on acquiring highly branded consumer products companies in the lower middle market.  The firm’s defined set of attractive target industries include lifestyle, wellness, food/beverage, personal care, pet and leisure.  The firm is led by a seasoned group of partners who have worked together over many years and whose complementary operating, marketing, and investing skills help to source proprietary transactions and enhance the value of the brands they acquire.  The firm currently has $325 million of committed equity capital.  VMG Partners is headquartered in San Francisco and Los Angeles.  For more information, visit www.vmgpartners.com.