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VPC invests in Applied Data Finance

Victory Park Capital has provided a $50 million credit facility to Applied Data Finance. In addition to the credit facility, VPC will also make an undisclosed equity investment in ADF. Based in New York City, ADF is an early-stage provider of online consumer credit.


Victory Park Capital (VPC), an asset management firm focused on middle market debt and equity investments, announced today that it has invested in Applied Data Finance (ADF or the Company), an early-stage provider of online consumer credit. This facility will provide the growth capital necessary as the Company looks to launch its suite of lending products in the second quarter.

In addition to providing ADF’s first institutional credit facility, VPC will also provide an equity investment to fund working capital in advance of the Company’s Series A round expected later this year.

“We are very excited to partner with Krishna [Gopinathan] who is truly a pioneer within the financial services industry in fraud prevention and evaluating consumer credit risk. With our facility in place, ADF is well capitalized for growth out of the gate and will be well positioned to gain market share throughout 2016,” said Tom Welch, principal at Victory Park Capital. “Krishna has surrounded himself with a highly-experienced executive team and we are excited to see how the platform scales over time while the overall lending ecosystem continues to evolve.”
“Victory Park is a clear leader in the structured finance lending market and this credit facility represents an important milestone for our Company,” said Krishna Gopinathan, president of ADF. “We appreciate their confidence in ADF and look forward to working together.”
About Victory Park Capital
Victory Park Capital (VPC) is a privately held registered investment advisor dedicated to alternative investing through the management of its investment funds. As specialists in credit and private equity investments, VPC focuses on middle market companies across a diversified range of industries. Whether as a lender or a control investor, VPC seeks to identify opportunities where it believes the potential for reward outweighs the risks entailed. Founded in 2007, VPC is headquartered in Chicago with additional resources in Los Angeles, New York and San Francisco. For more information visit:
About Applied Data Finance
ADF, through its brand “Personify Financial,” is the trusted financial partner for the underestimated under-banked. Through state-of-the-art technology and a commitment to world-class application of the most advanced techniques available in data science and machine learning, ADF is able to optimally assess the credit risk of non-prime borrowers. ADF relentlessly drives down the cost of borrowing for our customers using its technological advantage. It is led by a seasoned team of senior executives, leverages a robust and highly scalable infrastructure, and is highly committed to regulatory and compliance best practices. Find out more at