WCAS taps Cameron as operating partner for tech group

Cameron will work with the WCAS technology portfolio focusing on digital marketing optimization, media effectiveness and partnerships.

  • Most recently, he worked at Tealium and before that, at GALE Partners
  • WCAS targets investments in technology and healthcare
  • Since its inception, the firm has raised and managed funds totaling over $30 billion of committed capital

Welsh, Carson, Anderson & Stowe has named Travis Cameron as an operating partner in its technology group. In his new role, Cameron will work with the WCAS technology portfolio focusing on digital marketing optimization, media effectiveness and partnerships.

Cameron has spent the last 13 years as a senior marketing executive, most recently as the strategic partnerships lead at Tealium, a marketing tech firm. Prior to joining Tealium, he was at GALE Partners. He previously served as an account lead at Dentsu, working across their media companies as part of the Isobar brand, and started his career as the digital strategy lead.

On his appointment, Cameron said in a statement: “I am extremely excited to work with the WCAS technology team and their portfolio companies. I’ve had the opportunity to work with the largest media and marketing companies throughout my career and look forward to bringing these insights and optimization strategies to WCAS’s portfolio companies.”

WCAS targets investments in technology and healthcare. WCAS was founded in 1979. The firm has raised and managed funds totaling over $30 billion of committed capital.