WebTrends Inc., a Portland, Ore.-based provider of online analytics, has acquired WideMile, a Seattle-based provider of multivariate testing and digital content optimization for online marketers. WebTrends is a portfolio company of Francisco Partners, while WideMile had raised raised $4 million in convertible note financing.
Webtrends, a global analytics leader with world-class data collection and analysis solutions, has entered a definitive agreement to acquire Widemile, a leading provider of multivariate testing and site optimization technologies and services. For Webtrends, the deal reinforces its momentum in the marketplace under the helm of CEO Alex Yoder and further solidifies its position as a leading enterprise customer intelligence company.
Designed by optimization experts, Widemile’s platform provides the capabilities marketers need most, including intuitive wizards, real–time reporting and analysis, advanced visitor segmentation, full service and best practices services and training. Widemile’s third–generation, on–demand multivariate testing and site optimization platform is best known for its industry-leading ease of use, algorithms and architecture, and reporting capabilities.
“Webtrends now offers the most open, elegant and powerful analytics and optimization platform available anywhere. Our customers want to further leverage the rich data set available with Webtrends Analytics, and Widemile’s capabilities provide a natural path to help our customers achieve better performance and improved ROI,” said Alex Yoder, Webtrends CEO.
According to Forrester Research, “All too often, multivariate and A/B tests are performed as a means to identify problems and address issues, rather than a method to create better pages from the start.”1 Marketers have been hesitant to use and deploy multivariate testing and targeting solutions, which have been traditionally difficult to use, time consuming, and resource intensive. In response to the needs of the market, Widemile has built a platform that is both comprehensive in its capability and easy to set up and use in its operation. Adding this functionality to the existing Webtrends platform further extends the core objective that customer behavior must be tested, interpreted, optimized, and measured to provide customer intelligence professionals with the ability to make their businesses more successful.
“The Widemile and Webtrends offerings fit naturally to address the macro challenges and opportunities facing our customers in the coming years,” said Robert Bergquist, Widemile CEO and President. “The combination is a best-in-class integrated web analytics and optimization platform allowing users to plan online marketing programs with the assurance that built-in testing, targeting, and optimization solutions will maximize conversion rates.”
For Webtrends, this deal signifies a significant milestone in the Company’s goal to provide best-in-class enterprise customer intelligence applications capable of testing, monitoring and measuring all aspects of your online visitor’s interactions with your brand.
Widemile Inc. is a leading provider of testing and targeting technologies and services for online marketers and interactive agencies. By providing the most intuitive, efficient and powerful self–service testing and targeting platform supported with comprehensive online training and a proven professional services team, Widemile helps marketers maximize the value of online marketing investments.
About Webtrends Inc.
Webtrends is a customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry’s most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster, have chosen Webtrends business solutions and client services expertise to optimize their customers’ online experiences. You can learn more about Webtrends products and services at www.webtrends.com or call 1-877-932-8736.