Well.ca Gets New CEO, Raises $5M in iNovia-Led Deal

Guelph, Ontario’s Well.ca Inc., an e-commerce retailer of health, beauty and baby products in Canada, has appointed a new chief executive officer, Rebecca McKillican, formerly a principal at U.S. buyout firm Kohlberg Kravis Roberts & Co. The company also secured additional funding, raising C$5 million in a round led by Canadian venture capital firm iNovia Capital with the participation by other new and existing investors. Well.ca has been venture-backed since 2010.


Well.ca, Canada’s online store, announced today the appointment of Rebecca McKillican as Chief Executive Officer. McKillican joins Well.ca from her previous role as Principal at KKR, a leading private equity firm, bringing years of

experience executing successful retail management and operational strategies for companies including Dollar General. Originally from London, Ontario, she studied Business Administration at the Richard Ivey School of Business and completed her MBA
at Harvard Business School.

“Well.ca is Canada’s premiere online retailer and I am excited to help guide our continued growth in the evolving e‐commerce marketplace,” said McKillican. “Being a mom myself, I know first‐hand the value and convenience of shopping at Well.ca for
health, beauty and baby essentials.”

Well.ca also announces today a further $5 million dollars in financing, led by iNovia Capital with participation by other new and existing investors. “As we continue to grow we are proud to have the strong support of both our customers and investors,” said Paige Malling, newly appointed CMO of Well.ca. “This funding will allow us to expand our marketing and continue to scale our distribution capabilities as we experience such rapid growth.”

The founder of Well.ca, Ali Asaria, has stepped down from his role as CEO of Well.ca to focus on a new venture. “Building Well.ca to be a market leader with an excellent culture has been a rewarding experience and I am very proud of the company’s growth and accomplishments,” he said. “Rebecca and Paige are the right people to lead in the next stage of growth.” Asaria remains on Well.ca’s Board of Directors and looks forward to continuing to contribute to the company’s success.

About Well.ca:
Well.ca is the largest health, beauty and baby ecommerce retailer in Canada with offices in Guelph and Toronto. Founded in 2008, Well.ca carries more than 70,000 health, beauty, baby, personal care and household products and offers free shipping on orders
over $25 to almost all Canadians. Well.ca focuses on giving customers a simple and hassle‐free shopping experience and provides a personalized touch to each package shipped. Well.ca was recognized by Deloitte as one of the Technology Fast 50 Companies and recently won Best Large Online Retailer of the Year at the 2012 ECommerce Innovation Awards. Visit us at www.well.ca.

Paige Malling; Well.ca;  647‐343‐1497 | paige@well.ca

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