Wendy Goldberg Leaves Pilot Group for Hearst

Wendy Goldberg has joined Hearst Entertainment & Syndication as vice president of business development and strategy. Most recently, she was a senior advisor to The Pilot Group, the New York-based private equity firm run by Bob Pittman.


Wendy Goldberg has been named vice president, business development and strategy for Hearst Entertainment & Syndication, Scott Sassa, president, Hearst Entertainment & Syndication, announced today. She will report to Sassa in this new position, which is effective immediately.

Goldberg has more than 15 years of experience in providing management and strategic counsel to companies and executives, including America Online and AOL Time Warner, Six Flags and the Pilot Group, a New York-based private equity firm. In this new role she will be involved in all aspects of developing and expanding new and existing business within Hearst Entertainment & Syndication, the operating group responsible for Hearst’s interests in cable television networks, including ESPN, Lifetime, A&E and History; television production and distribution; newspaper syndication; and merchandise licensing.

“Wendy is a media and technology industry leader with an invaluable know-how for identifying and nurturing winning digital businesses,” Sassa said. “Her perspective and experience on scaling meaningful digital properties will be a great asset towards Hearst’s goal of building a new set of next generation businesses.”

Most recently, Goldberg developed and directed communications strategies as senior adviser at the Pilot Group, where she also advised Pilot Group partner and longtime media executive Bob Pittman on positioning and tactics related to the firm’s portfolio companies. From 2005 to 2007, Goldberg was senior vice president, communications for Six Flags, where she was a member of the company’s senior management team and was responsible for all aspects of the company’s strategic communications, investor relations and public positioning.

As vice president of communications at America Online and then at AOL Time Warner, from 1997 to 2002, Goldberg established and managed the communications strategy for the business, advertising and commerce aspects of the company’s operations and served as a company spokesperson.

She holds a bachelor’s degree from the University of Michigan and a master’s degree in public administration from the John F. Kennedy School of Government at Harvard University.

Hearst Corporation (www.hearst.com) is one of the nation’s largest diversified media companies. Its major interests include ownership of 15 daily and 49 weekly newspapers, including the Houston Chronicle, San Francisco Chronicle and Albany Times Union; as well as interests in an additional 43 daily and 72 non-daily newspapers owned by MediaNews Group, which include the Denver Post and Salt Lake Tribune; nearly 200 magazines around the world, including Good Housekeeping, Cosmopolitan and O, The Oprah Magazine; 29 television stations through Hearst-Argyle Television (NYSE:HTV) which reach a combined 18% of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, History and ESPN; as well as business publishing, including a minority joint venture interest in Fitch Ratings; Internet businesses, television production, newspaper features distribution and real estate.