West Lane takes majority stake in Fantasy Files

West Lane Capital Partners LLC has acquired a majority stake in California-based Fantasy Files, a provider of specialty cosmetic products. No financial terms were disclosed.


LOS ANGELES–(BUSINESS WIRE)–Private equity firm West Lane Capital Partners LLC (“West Lane”) has acquired a majority stake in Fantasy Files Group LLC (“Fantasy Files” or the ‘Company”), a California-based developer, manufacturer and distributor of specialty cosmetic products under the Blossom, Blue Cross and Savina brands. Ron Tinero and Mark Friedman, the founders of Fantasy Files, will remain as executives and shareholders of the business. No material changes in the operations of the business are planned. Terms of the transaction were not disclosed. See www.blossombeauty.com.

Nick Sternberg, Managing Partner of West Lane, said: “We are very excited to partner with Ron, Mark and their team to continue growing the Company’s various brands and expanding the distribution channels both domestically and internationally. The range of products offered by the Company have attracted a large and loyal customer base, and we are planning on launching various new and innovative products in the near future.”

“Blue Cross Cuticle Remover has been a part of our family business since 1947,” said Mark Friedman. “Blossom cosmetics infused with real flowers is rapidly expanding both domestically and internationally. We are happy to entrust the future of these brands to West Lane Capital Partners.”

“Fantasy Files has experienced tremendous growth in the past several years,” said Ron Tinero. “We are very pleased to have Nick and his team on board. Their expertise, experience and managerial talent will allow us to achieve the success that Mark and I have always envisioned for our company.”

West Lane Capital Partners, LLC based in Los Angeles, CA is a private investment firm that partners with entrepreneurs and management teams to invest in lower middle-market companies. In addition to providing capital, West Lane are actively engaged partners across the strategy, operations and finance functions within their portfolio businesses.