WestView Capital Backs Resource Interactive

WestView Capital Partners has taken a minority stake in Columbus, Ohio-based Resource Interactive, an interactive marketing agency specializing in social media marketing, mobile and digital commerce. Terms of the investment were not released. WestView Capital Partners is a Boston-based private equity firm.

PRESS RELEASE
Resource Interactive, a leading interactive marketing agency specializing in social media marketing, mobile and digital commerce, today announced that WestView Capital Partners has made a minority investment in the Columbus-based company. The expanded ownership structure coincides with the firm’s 30th anniversary and is an integral part of achieving the company’s long-term strategic plan. As consumers continue to develop new shopping behaviors, Resource Interactive is expanding its’ services to help their clients create more shoppable moments. These innovative, multi-touch point strategies and tactics simultaneously build brand equity and accelerate revenue. The new partnership allows Resource Interactive to focus on developing new offerings and capabilities, as well as enter new geographies.
WestView Capital Partners is a Boston-based private equity firm. The company builds supportive relationships with management teams and tailors investment structures to accommodate the needs of all shareholders.
“We believe WestView to be the perfect partner to help us achieve our long-term vision. In addition to the wealth of experience they bring to our partnership, their philosophical and collaborative approach to business made them the right cultural fit for us. And nothing matters more than culture in our type of business,” said Founder and Chairman, Nancy Kramer.
“Resource Interactive is an outstanding company with great growth potential, ” said Carlo Von Schroeter, WestView Founder and Managing Partner. “ Their 30-year track record, stellar leadership, innovation capabilities and impressive client roster are virtually unmatched. The business is incredibly well run.”
Resource Interactive CEO Kelly Mooney is impressed with WestView’s previous experience in technology, retail and the digital marketing space. “I look forward to working with Carlo and the team at WestView as we navigate this dynamic digital environment,” said Mooney. “Adding WestView will allow Resource to ensure that we are both planful and opportunistic with our growth strategy. We are well-positioned to help clients build new brand value in the digital age.”

About Resource Interactive
Resource Interactive is one of the nation’s top-rated independent digital marketing agencies – named No. 4 on Ad Age’s A-list of top agencies in 2010. With offices in Columbus, Cincinnati and Palo Alto, the firm leads Fortune 500 companies and helps them capitalize on today’s digital economy, creating consumer experiences that drive sales for reputable brands. Now in its 30th year, Resource is the largest women-owned agency in the nation. Clients include Procter & Gamble, Hewlett-Packard, Victoria’s Secret, Sherwin-Williams, and Nestlé. For more information, visit us at www.resource.com or on Facebook (www.facebook.com/resourceinteractive) or Twitter (@resource). Learn about our symposium, iCitizen, Oct. 5-6, 2011.

About WestView Capital Partners
WestView Capital Partners is a private equity firm focused exclusively on lower middle market companies. WestView partners with existing management teams to sponsor minority and majority recapitalization, buyout, growth and consolidation transactions. WestView is located in Boston, Massachusetts and more information is available at www.wvcapital.com