Omnicom Health Group, a healthcare and communications group and part of Omnicom Group Inc, has acquired Williamsburg, Virginia-based Snow Companies, a patient engagement agency. No financial terms were disclosed. As a result of this transaction, WestView Capital Partners is exiting its investment in Snow Companies.
Snow Companies announced today that WestView Capital Partners has exited its investment in the company as part of Snow’s acquisition by Omnicom Health Group, the largest healthcare marketing and communications group in the world, and part of Omnicom Group Inc. (NYSE: OMC). WestView completed a minority growth investment in Snow in January 2017. Snow Companies is a full-service patient engagement agency that focuses on direct-to-patient (DTP) communications, marketing, education, and patient research initiatives for major pharmaceutical and biotech companies around the world.
Established in 2001 in Williamsburg, Virginia, Snow Companies works in over 80 disease states and therapeutic areas. Through its trademarked Patient Ambassador® model, Snow has helped tens of thousands of patients tell their personal health stories and has inspired millions of people living with diseases and health conditions to become empowered patients. The agency was founded by Brenda Snow, whose personal experiences became the impetus for starting a communications company with the primary goal of giving a voice to patients. Snow, who is CEO, together with co-owner and COO, Corbin Wood, will continue to lead the agency as part of Omnicom Health Group.
“It has been a great pleasure to work with WestView. They are true partners and have supported our strategic initiatives and helped us tremendously to prepare for our next phase of growth,” said Brenda Snow. “We are excited to partner with Omnicom Health Group who shares our passion for patients.”
“WestView’s support and guidance helped us accelerate growth and achieve an optimal outcome for management, shareholders, and our employees in the transaction,” added Corbin Wood. “We look forward to the opportunities that lie ahead for Snow.”
“We are proud to have partnered with Brenda and Corbin and to have been part of Snow’s impressive growth story even though our time together was shorter than anticipated,” said Jonathan Hunnicutt, General Partner at WestView. “This is the exact type of industry pioneering company we look to invest in. We are thrilled with their exceptional performance and wish them continued success as they lead the company going forward.”
About Snow Companies
Snow Companies, established in 2001 in Williamsburg, Virginia, is a global leader in patient storytelling. Snow Companies was the first in the industry to bring strategic, regulatory-compliant, real-life patient stories to direct-to-patient initiatives. As a full-service agency, Snow Companies is ranked among the nation’s leading companies, winning awards such as MM&M’s Top 100 agencies and Inc. Magazine’s fastest growing private companies (46th in the health industry, 627th overall). Additional information can be found by visiting www.snow-companies.com.
About WestView Capital Partners
WestView Capital Partners, a Boston-based private equity firm focused exclusively on middle market growth companies, manages approximately $1.7 billion in capital across four funds. WestView partners with existing management teams to sponsor minority and majority recapitalizations, growth, and consolidation transactions in industries such as healthcare technology and outsourcing, business services, software and IT services, consumer and growth industrial. For more information, please visit www.wvcapital.com.