Wicks Group Buys Provider of Audio and MultiMedia Content

An affiliate of Wicks Group of Cos. LLC bought Antenna Audio Inc., Antenna Audio Ltd. and subsidiaries from Discovery Communications. Antenna provides audio and multimedia content at museums, exhibitions, historic sites and other venues.


The Wicks Group of Companies, L.L.C. (“The Wicks Group”), a New York-based private equity firm, today announced that an affiliate has completed the acquisition of Antenna Audio, Inc., Antenna Audio Limited, and their subsidiaries (“Antenna”) from Discovery Communications. Antenna is a market leader in the production and delivery of educational content for use in multimedia and mobile tours for museums, exhibitions, historic sites, and visitor attractions throughout the world.

Antenna provides audio and multimedia content for live educational experiences at visitor sites on a global basis. The company operates in over 20 countries and in multiple languages at more than 350 museums and cultural sites. Last year, Antenna provided over 20 million audio and multimedia tours. The Wicks Group will seek to leverage Antenna’s expertise and market position to expand into adjacent and untapped markets with an expanded suite of products and services.

“We have very high expectations for the success of Antenna Audio as a pioneer and market leader,” said Daniel L. Black, Partner at The Wicks Group. “We look forward to working with the management team, staff and an iconic and world class customer base in the coming years to help deliver enhanced and unique educational experiences to their visitors. Discovery Communications has been a fine steward of the business during its ownership, and we expect to take advantage of Antenna’s position as the global market leader to expand and grow with this dynamic and energetic industry.”

Pillsbury Winthrop Shaw Pittman LLP acted as legal advisors to The Wicks Group on the transaction, and DLA Piper advised Discovery Communications.

About The Wicks Group of Companies, L.L.C. (www.wicksgroup.com).

The Wicks Group manages private equity funds that invest in selected segments of the information, education, and media industries. Such funds currently own or have owned companies in educational publishing, educational services, database and information services, affinity marketing services, consumer publishing, medical information services, radio and television broadcasting, outdoor advertising, and cable television distribution.

About Antenna Audio, Inc. (www.antennaaudio.com).

For more than 25 years Antenna Audio has been a leader in the field of audio interpretation, providing the highest quality programming, equipment solutions and service, with the goal of creating an emotionally and intellectually engaging experience for visitors to museums, exhibitions, historic sites, and visitor attractions throughout the world. More than 100 million people worldwide have experienced an Antenna Audio tour at more than 800 sites, such as the Metropolitan Museum of Art, the National Gallery, London, the Louvre, Edinburgh Castle, the Alcatraz Penitentiary, and the Vatican Museum. For more information about Antenna’s latest projects in audio and audio-visual interpretation, please visit www.antennaaudio.com.

SOURCE The Wicks Group of Companies, L.L.C.