Yelp Names Rob Krolik CFO

Local search site Yelp Inc. has added Rob Krolik as chief financial officer, bringing in an executive with a track record of working with public companies. He was most recently the CFO for online real estate website Move Inc. He also served previously as CFO for, where he helped with the company’s initial public offering, and led the company’s later sale to eBay in September 2005.

Yelp Inc. the leading community led local search site, today announced that Rob Krolik will be joining the company as Chief Financial Officer.

Rob was most recently CFO for Move, Inc. and brings 20 years of consumer market and public company experience to Yelp. He will oversee corporate finance, accounting, investor relations and real estate functions, and will report to Yelp Chief Executive Officer and co-founder, Jeremy Stoppelman.

“Rob’s demonstrated track record as a successful public company CFO and hands on business experience made him the perfect candidate to step into this important role on our management team,” said Jeremy Stoppelman, CEO and co-founder, Yelp. “Among numerous candidates, we’re excited to have found a seasoned Silicon Valley veteran who is eager to help scale a fast growing business like ours.”

As CFO for Move, the leader in online real estate that includes and, Rob led the company’s turnaround efforts by restructuring the capital structure, outlined a long term financial success model, and put in place infrastructure to scale the business.

“I’ve watched Yelp over the years and have been impressed with their ability to transition offline word of mouth online, quietly dominating the local guide space along the way,” said Rob Krolik, CFO, Yelp. “I’m excited to join a company that has established a trusted brand that consumers can rely on every day, and is rapidly scaling its core business around the massive local advertising market worldwide.”

Over his career, Rob served as Vice President, Global Finance Operations at eBay Marketplaces division, where his efforts to restructure the financial architecture enabled the company to achieve greater scale, as well as spending time overseas as the interim CFO of eBay Germany. Additionally, Rob served as CFO for where he played an instrumental role in the company’s initial public offering and subsequently led the sale of the company to eBay in September 2005.

Rob holds a bachelors in Business Administration from the University of Texas at Austin and is a certified public accountant (inactive).

About Yelp, Inc.
Yelp ( is a website that connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across the US, Canada, UK, Ireland, France, Germany, Austria, The Netherlands and Spain; Yelp drew an audience of more than 53 million unique visitors in June 2011. Yelpers have written more than 20 million rich, local reviews, making Yelp the leading local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists. More than 4.5 million unique visitors relied on Yelp Mobile to help them making a spending decision on the go