YFM backs Biz2Mobile

YFM Equity Partners has invested 2.5 million pounds in Biz2Mobile. Based in the UK, Biz2Mobile is a mobile device software provider.


17 October 2016: YFM Equity Partners (“YFM”), the specialist private equity fund manager has invested £2.5m into Biz2Mobile (“B2M”), a leading provider of software for rugged and industrial enterprise mobile devices.

The investment was made by the British Smaller Companies Venture Capital Trusts and leads total funding of £3.6m alongside existing investors.

The funding will be used to accelerate the growth of B2M’s industry-first analytics tool, Elemez, which enables firms to remotely monitor and measure their mission-critical mobile devices. The investment will support Elemez both in the UK and with its global partners.

UK-based B2M recognised the increasing importance that enterprise mobile devices play in the operations of organisations around the world. Elemez enables businesses to actively monitor device performance in the field, using predictive analytics to avoid costly downtime and improve productivity. The company has already agreed partnerships with leading manufacturers including Zebra Technologies and Panasonic Computer Products Europe.

Charlie Robinson, Investment Director at YFM, commented: “B2M has a longstanding track record in developing solutions for the mobile device market and we are particularly excited to be able to support the business as it moves into a new growth phase. Elemez is an innovative product providing increasingly important information to manufacturers and end users alike. We are looking forward to working with Julie and her team to deliver on the opportunity they have created for B2M.”

Julie Purves, Founder and CEO of B2M, added: “YFM’s support will be instrumental in driving our future growth as we look to further develop our offering and customer base. Elemez’ analytics are key to improving productivity for enterprises where mobile solutions are business critical. YFM’s investment will enable us to recruit additional talent to meet the increasing demand from device manufacturers, managed service providers and enterprise customers.”

Media enquiries
Matthew Longbottom on 0207 280 0650 or matthew.longbottom@fwdconsulting.co.uk
Clara Robinson on 0207 280 0642 or clara.robinson@fwdconsulting.co.uk

Notes to editors:
YFM’s legal advice was provided by TLT LLP (Jon Gill and Nina Searle) with financial due diligence carried out by HMT (Paul Read), commercial due diligence by Plural Strategy (Phil Stone) and organisational due diligence by Stratton HR (Anna Cornwallis). The Company and management team were advised by Taylor Wessing.

About YFM Equity Partners
YFM Equity Partners are specialist, independently owned, private equity investors. With over 30 years of experience we seek to unlock value and growth potential by providing up to £10 million of equity to fuel the development of established business throughout the UK regions. We do this by helping our portfolio companies grow niche businesses, launch new initiatives, make transformative acquisitions and upgrade technologies and systems. Through our offices in Leeds, London, Manchester, Birmingham and Sheffield, we are dedicated to working alongside management teams to create long-term value for our investors, the companies we invest in and a positive economic impact for the communities in which we work. We manage and advise funds in excess of £200 million which include venture capital trusts and private equity funds.
YFM Equity Partners conducts its investment business through its subsidiary YFM Private Equity Limited which is authorised and regulated by the Financial Conduct Authority (FRN: 122120).
For more information, please visit www.yfmep.com or follow us on Twitter @YFMEP.

About B2M Solutions
B2M Solutions™ is a privately held company based in Abingdon, UK, with marketing and sales operations in Atlanta, Ga., U.S. Founded in 2002, the company provides software that delivers valuable insights and actionable analytics for enterprise mobility customers with mission-critical applications. The software is developed with specific functionality to help organisations identify and resolve mobility problems to gain competitive advantages. The company’s software includes mprodigy® – a mobile enterprise management platform that delivers mobile business process-centric analytics, and Elemez™ a MDM agnostic cloud hosted analytics solution that enables enterprise customers to optimise their mobile deployments by applying real time, focused analytics and delivering actionable analytics.

For more information, visit www.b2msolutions.com.