Z Capital-backed Affinity hires Fiocco as SVP and CMO

Las Vegas-based casino gaming operator Affinity Gaming has named Eric P. Fiocco as senior vice president and chief marketing officer. Previously, Fiocco worked at Tropicana Entertainment Inc where he was CMO. Affinity Gaming is backed by Z Capital.


LAS VEGAS, Nov. 12, 2018 /PRNewswire/ — Affinity Gaming (“Affinity” or the “Company”) today announced that Eric P. Fiocco has been appointed Senior Vice President and Chief Marketing Officer, effective immediately.

Mr. Fiocco is a veteran of the gaming and casino industry with nearly four decades of experience. Prior to joining Affinity, Mr. Fiocco, served as Chief Marketing Officer of Tropicana Entertainment Inc. where he was responsible for all marketing operations across eight Tropicana properties. In leading the development and execution of marketing initiatives and brand strategy at Tropicana, Mr. Fiocco helped drive significant annual net revenue growth from 2012 to 2017. Prior to his time at Tropicana, Mr. Fiocco served as Senior Vice President of Casino Operations and Marketing for Resorts Casino Hotel. He began his career at Caesars Atlantic City in its table games department and quickly climbed the ranks, from dealer to Vice President of Operations and Marketing.

“Eric is an established executive with a track record of success in marketing, casino operations and creating brand identity,” said Tony Rodio Chief Executive Officer of Affinity Gaming. “I am confident that he will be a strong addition to the Affinity leadership team and will help drive our strategic vision of delivering an unrivaled experience to our valued customers and guests, while profitably increasing Affinity’s revenue. I have worked closely with Eric during our time together at Tropicana and Atlantic City Hilton and look forward to partnering with him once again during this exciting phase in Affinity’s growth.”

“A leader in the gaming industry, Affinity places a strong focus on connecting with its customers and I am excited to join their talented team,” said Mr. Fiocco. “Leveraging my experience across marketing functions, I am eager to work with Tony and the management team to continue strengthening the Affinity portfolio in the marketplace.”

Z Capital Partners, the private equity management arm of Z Capital Group, closed its take-private acquisition of Affinity in 2017.

About Affinity Gaming
Affinity Gaming is a diversified casino gaming company headquartered in Las Vegas, Nevada. The company’s casino operations consist of 11 casinos, five of which are located in Nevada, three in Colorado, two in Missouri and one in Iowa. For more information about Affinity Gaming, please visit its website: affinitygaming.com.

About Z Capital Group
Z Capital Group, L.L.C. and its subsidiaries (“Z Capital”) are a leading alternative asset management firm with approximately $2.3 billion of regulatory assets under management. For over two decades, the Partners of Z Capital have worked exclusively to realize significant capital appreciation by making controlling equity investments in manufacturing and industrial companies across a diverse array of industries, including basic materials, branded consumer, automotive parts, capital equipment and general manufacturing.

Z Capital creates value for its investors by collaborating with talented management teams to generate investment returns by structurally improving the strategic position, competitiveness and profitability of its portfolio companies. The Z Capital Private Equity Funds’ portfolio companies are within numerous industries, have aggregate annual revenues of approximately $1.3 billion, sell products in 57 countries, and have over 11,000 employees and an excess of 200,000 associates, directly and through joint ventures worldwide. The Z Capital investment strategy and portfolio companies are described at www.zcapgroup.net.