Google’s latest and greatest acquisition is its $12.5 billion buy of Motorola, incorporating into its stable a major handset maker and patent library that transcends the company’s long-held advertising and search business model. But how many other sectors is the search giant planning to enter?
Well, just take a look at Google Ventures’ portfolio, and check out all the potential synergies that can be realized between Google’s newly-acquired handset maker, its newly-minted social network and its venture portfolio take on mobile businesses in virtually every vertical you can imagine.
How it Fits: Google’s Motorola buy could prove the tipping point for RelayRides, a transportation sharing service. Consider: Google already has an unchallenged mapping system and its growing social network could push RelayRides to millions more users—all while connecting them on the go, AND providing driving directions, via mobile device. There isn’t much that’s keeping Google from challenging Garmin, either.
RelayRides is attracting plenty of capital too. The company announced today that it just raised $10 million from backers including Google Ventures, along with Shasta Ventures, among others. To date, RelayRides has raised around $15 million.