Accel Partners, Peyton and Eli Manning and rapper Nas back SeatGeek

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Accel Partners said Thursday that it has led a $35 million Series B funding round for New York City-based ticket search engine SeatGeek.

Other investors included National Football League quarterbacks Peyton and Eli Manning, rapper Nas, Melo7 Tech Partners and Causeway Media Partners, a sports-focused investment fund led by Boston Celtics CEO Wyc Grousbeck.

According to the firm, the capital will be used for personnel hiring, product expansion and growth. In conjunction with the funding, John Locke, a partner at Accel, has been added to SeatGeek’s board.

Previously, SeatGeek raised $2.2 million in seed funding from undisclosed investors in December 2013, according to Crunchbase. And, in August 2012, the company secured $1.7 million in seed funding from Entree Capital, Mousse Partners, Founder Collective, Red Swan Ventures and NYC Seed. Also, actor Ashton Kutcher seeded the firm in an earlier round.

SeatGeek was founded in 2009 by Russell D’Souza and Jack Groetzinger.

Photo courtesy of Shutterstock

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