Crosslink Ventures leads $8.1 mln round for Visually

Visually said Tuesday that it has raised $8.1 million in Series A financing. Crosslink Ventures led the round with participation from Correlation Ventures, SoftTechVC, 500 Startups, Giza Ventures, Quest Ventures and Kapor Capital. Based in San Francisco, Visually is a marketplace for visual content.


SAN FRANCISCO – January 14, 2014 – Visually, the world’s marketplace for visual content, today announced the closing of a Series A financing round of $8.1 million. The round was led by Crosslink Ventures and included investments from Correlation Ventures, SoftTechVC, 500 Startups, Giza Ventures, Quest Ventures, and Kapor Capital (Mitch Kapor). The funding will fundamentally alter the landscape for visual content creation — making it even easier for global creatives to collaborate with each other and with customers. The new effort will touch upon every aspect — from ideation and data analysis to final deliverable and distribution. In addition, Visually will use the funding to enter new markets and increase its supply of global talent.
Just as Airbnb, Uber and oDesk have transformed the way people travel, commute and build software, Visually is disrupting the traditional agency model of content creation through the use of innovative technology. Its collaborative economy model connects a global supply of experienced designers, analysts, journalists, animators, and developers to the world’s most recognizable brands. Visually’s marketplace dynamics result in projects that are completed in about a third the time (some even as little as 24 hours) and less than half the cost — with the majority of the revenue going back to the creative talent. As a result, brands, organizations and companies like AOL, Red Bull, Twitter, NBC, P&G, UNESCO, Visa and Dell are finding that cloud-based collaboration helps them deliver the content they need at speed and scale.
“Visually’s marketplace is a game-changer, a whole new way to deliver content that takes advantage of the cloud” said Stew Langille, CEO and Co-Founder of Visually. “This new funding allows us to continue building towards our vision of becoming the global hub for visual content of all kinds and to continue investing in the expansion of our unique product.”
Eric Chin of Crosslink Ventures (whose previous investments in the collaborative economy include TakeLessons and Scripted will join the Visually board along with Stew Langille, Dave McClure of 500 Startups, and Jeff Clavier of SoftTechVC.
“Visually is the first platform to really use marketplace efficiencies to create high-quality and impactful visual content,”said Eric Chin, General Partner at Crosslink Capital. “Crosslink is proud to have seen the potential from the beginning and to throw our weight behind another collaborative economy powerhouse.”
Visually has seen 10X growth since the launch of its Project Center in 2013 and is on pace to maintain this trajectory through 2014. Beyond serving as a critical resource for Fortune 1000 companies, startups and more, creative professionals are increasingly identifying Visually as an effective means of expanding their client base and growing their personal brand. There are 100,000 creatives on the platform and Visually has paid out $2 million back to creatives.
With hundreds of projects a month, no other premium creative marketplace has achieved this scale.
Visually’s advisory board includes Alexis Ohanian Co-Founder of Reddit, Oren Jacob former Chief Technology Officer of Pixar, Hiten Shah, Founder of Kissmetrics, J Ford Huffman Information Design Pioneer, DJ Patil, VP of Product at RelateIQ, and Matt Mickiewicz, Founder of 99 Designs.
Visually is the world’s marketplace for visual content. The San Francisco company seamlessly connects designers, analysts, journalists, animators, and developers with clients via its cloud-based collaboration tools and operational efficiencies which speed time to market and allow it to deliver high quality content at unprecedented scale and lightning speed. With 100,000 creatives on the platform and hundreds of projects a month, it is disrupting traditional agency models by bringing automation to the creative workflow.


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