BrightWhistle nabs new funding

BrightWhistle has secured funding from its previous backers, which include Eastside Partners, Hamilton Ventures and Atlanta angel investor Paul Iaffaldano. No financial terms were disclosed. Also, the firm has named Scott McFarland as its chief operating officer while CEO and co-founder Greg Foster will also become chairman of BrightWhistle’s board of directors. And, Chad Mallory, the company’s president and other co-founder, will also become chief strategy officer. Based in Atlanta, BrightWhistle is a provider of end-to-end marketing portfolio management solutions for the healthcare sector.


ATLANTA, Ga., April 29th, 2014 – BrightWhistle Inc., a first-in-class end-to-end marketing portfolio management solutions provider built exclusively for the healthcare industry, announced today that it has raised new funding from its existing investor group including Huntsville-based Eastside Partners, Atlanta-based Hamilton Ventures, Atlanta angel investor Paul Iaffaldano and other new prominent healthcare technology focused angel investors; this comes on the heels of tripling revenue from 2012 to 2013 and adding three of the top twelve health systems in the US as new clients. In addition, the Company announced that healthcare technology veteran Scott McFarland has joined as the Company’s new COO. Greg Foster, BrightWhistle’s co-founder and CEO will add the title of Chairman of the Company’s board of directors. Chad Mallory, BrightWhistle’s other co-founder and the Company’s President, will add Chief Strategy Officer to his title.
Since its last funding announcement over a year ago, the Company has added a long list of features to its already unique SaaS platform designed for healthcare marketers focused on getting the most out of their search and social media marketing campaigns. With its status as a HIPAA compliant Facebook Preferred Marketing Developer, its Facebook Ads API badge, its exclusive focus on healthcare, and its newly granted Google AdWords certification, the Company will use this new funding to continue building its client roster, a list representing nearly fifty of the nation’s top hospitals, while also expanding its offerings to ACOs, CROs and other healthcare entities.
“I am thrilled to be joining the BrightWhistle team at such an exciting time in its growth story,” said Scott McFarland, former SVP of Sales at Stanley Healthcare (NYSE: SWK) and BrightWhistle’s new COO. “I am anxious to prepare the company for an even steeper trajectory of growth and manage us through that evolution.”
“The addition of Scott as our new COO will allow us to scale much more quickly and build relationships with a larger number of healthcare systems, especially ACOs and large provider networks,” said BrightWhistle co-founder and CEO Greg Foster. “His talent and background will help energize the company for growth in the near and long term.”
“BrightWhistle has clearly built a new category, occupied its first position and built the technology solution and client base to solidify its leadership in that category,” said Emerson Fann, General Partner, Eastside Partners. “We are excited about continuing to invest and support a business with the incredible growth and client retention BrightWhistle is exhibiting. The addition of Scott makes the company even stronger and opens up incredible opportunities for the business. ”
Established in 2010, BrightWhistle’s SP3 platform is the world’s only end-to-end healthcare marketing solution built exclusively for healthcare providers, payors, pharmaceutical companies, CROs and ACOs. The Company’s proprietary and patent-pending solution applies advanced technology designed to enhance a provider’s online profile while identifying and acquiring high value patients and procedures through search and social media. The company also provides a full service outsourced solution and supplies its platform to select marketing agencies to power their marketing campaigns for healthcare clients. BrightWhistle is one of nine companies in the world with official access to both the Facebook Ads and Google AdWords APIs, and has the distinction of being focused exclusively on healthcare and providing a fully HIPAA compliant lead generation and management solution. BrightWhistle is based in Atlanta, Georgia with offices in Birmingham and New York and can be found at

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