Firefly emerges from stealth with $21.5 mln in seed funding

San Francisco-based Firefly, which provides a digital advertising platform for rideshare drivers, emerged from stealth and announced it has raised $21.5 million in seed-stage funding. Funding was led by NFX, with participation from Pelion Venture Partners, Decent Capital (which is funded bu Tencent founders), Jeffrey Housenbold (of Softbank‘s Vision Fund), Cross Culture Ventures, Muse Capital, StartX and others.  The company was founded in 2017.

Source: Company announcement,