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Active Media Adds On

Active Interest Media Inc., the parent company of Backpacker magazine and Yoga Journal, has acquired SNews, a provider of online trade news and information for outdoor and fitness retailers. No financial terms were disclosed. Active Interest is owned by Wind Point Partners. Get more info.



Active Interest Media, Inc. (AIM, ), the parent company of Backpacker magazine and Yoga Journal, today announced it has acquired SNEWS(R) (Specialty News, ), the leading news and information service for the outdoor and fitness industries.

Founded in 1984, SNEWS(R) is best known for its online trade news and information service read by top retailers and business leaders in outdoor and fitness. SNEWS(R) also produces GearTrends(R) magazines, a number of seasonally targeted trade magazines covering outdoor and fitness market trends and business;; eFitBiz, a journal for the fitness industry; and SNEWS(R) Law Review.

“AIM's acquisition of SNEWS(R) creates a powerful partnership of the leading consumer and trade brands in the outdoor and fitness industries,” says Efrem “Skip” Zimbalist III, president and CEO of AIM. “With this strategic alliance, AIM becomes a leading source of news, content, and communication for both the engaged media consumer and the businesses who want to reach them.”

The acquisition, which was completed on December 21, was hailed by SNEWS(R) president Michael Hodgson as an opportunity to create a peerless community of industry influencers, including company executives, retailers, reps, consumers, and more. “With this partnership, we become a communication hub that's uniquely positioned to grow both the outdoor and fitness communities, offering greater promotional and marketing opportunities than ever before. No other publishing group can match the depth or breadth of relationships this merger creates.”

Along with Yoga Journal and Backpacker, AIM also publishes Vegetarian Times, Better Nutrition, as well as custom publications including Whole Foods Market magazine, premiering in the Midwest region in January, and Pharmaca's “Feel Better”magazine, debuting next spring.

SNEWS(R), which is retaining key senior staff including partners Michael Hodgson and Therese Iknoian, will continue to operate out of its Grass Valley, California, office.

About AIM: Based in El Segundo, California, AIM ( ) is a multiplatform media company that serves a base of loyal constituents through print, event, and online products that connect consumers with their passions. Efrem Zimbalist III and the private equity-investment firm Wind Point Partners formed the company in October 2003.

AIM operates four divisions: Healthy Living, Marine, Homebuyer, and Western Art and Living. The company publishes 14 market-leading magazines and websites, including Yoga Journal, Vegetarian Times, Backpacker, Better Nutrition, Optimum Wellness, Whole Foods Market(R), Southwest Art, American Cowboy, Log Home Design, Log Home Living, Timber Home Living, Building Systems, Black Belt, and Yachts International magazines.

In addition to magazines, AIM produces and markets category-leading DVDs, books, yoga conferences, log-home shows, and more than 24 building seminars.

Through its Yachting Promotions, Inc., division, AIM produces six major boat shows in Florida including the Fort Lauderdale International Boat Show(R), the largest boat show in the world.

About SNEWS(R) (Specialty News)

Founded in 1984, SNEWS(R) strives to “create community through communication” and is the only industry news and information source serving both the outdoor and fitness markets. Along with its GearTrends(R) and eFitBiz magazines, GearTrends(R) website, and Law Review, SNEWS(R) includes a network of sources that are the acknowledged industry standards for late-breaking insider news, trend reporting, and business education to the outdoor and fitness industries, as well as a gateway for consumers via Offering respected industry insight and expertise for nearly 25 years, SNEWS(R) reaches out with news, analysis, and retailer training that is inspiring and honest. SNEWS(R) is led by Therese Iknoian, an award-winning journalist and former reporter for the San Jose Mercury News, and Michael Hodgson, author of numerous books, including “Camping for Dummies”. For more information and to Wake Up to Real News, visit .