Acuity Mobile, a startup based in Potomac Md. Building location-based advertising and applications for mobile phones, raised $250,000 of a $1 million investment round, according to a regulatory filing.
The startup is founded by Barry Glick, the former CEO of MapQuest, Alan R. Sultan and Chuck Rieger. Its technology could allow advertisers to send rich media messages to anyone entering a specific geographic region.
Location-based mobile services are becoming increasingly interesting for venture capitalists. Subscribers to VCJ can learn about investors got into one mobile startup that’s gunning to change the world by reading Paper Chase.