Forty-three years after Benjamin Braddock heard that “one word,” plastics is still the future.
The most promising part of the plastic future may be capitalizing on people’s fear of Bisphenol A, a binding and strengthening agent used in the manufacture of plastics. Studies have shown that the substance causes health problems, such as certain types of cancer, early-onset puberty and other health problems.
It’s difficult to say whether these studies should be believed, but doubt certainly opens up opportunities for competition. After all, BPA production is a $6 billion a year business — and both investors and entrepreneurs should see this as a big fat opportunity.