HeyOrca Inc has raised $2 million in follow-on seed-stage financing, bringing its total funding to $2.65 million. The company’s existing Canadian investors, Killick Capital and Pelorus Venture Capital, backed the round. Founded in 2015 by CEO Joseph Teo and CTO Sahand Seifi, HeyOrca develops cloud-based software that helps streamline social media planning workflow for marketing agencies and their clients. It reports growing its customer base by 800 percent in the past year. HeyOrca, which has its headquarters in St. John’s, Newfoundland, will use the funds raised to expand its presence in the U.S. market and grow product and sales teams.
Photo: The team of HeyOrca Inc.
HeyOrca raises $2 Million to help marketing agencies foster great client relationships
The Newfoundland based startup wants to be the client – agency tool of record.
Newfoundland, Canada May, 2017 – HeyOrca, today announced that it has raised $2 million in follow-on seed funding from existing investors – Killick Capital and Pelorus Venture Capital. This takes the company’s total funds raised to $2.65 Million.
HeyOrca is leveling the playing field for small independent marketing agencies by humanizing the client communication experience.
The company says that a recent study conducted by RPA found that where 88% of clients claim to speak their mind freely, only 36% of agency partners agree. Where 90% of agencies say they truly understand their clients’ business, only 65% of their other-halves agree. A situation revealing that the client-agency relationship can be (and often is) dysfunctional at best.
HeyOrca allows agencies to generate visual mock-ups of social media content and centralize all client approvals and feedback in one place. The company plans to support additional content types as part of its product expansion.
“Managing the client communication process without introducing micromanagement and scope creep is one of the biggest challenges facing marketing agencies.” explains HeyOrca’s CEO and co-founder Joseph Teo. “The secret to keeping clients in the loop without losing control lies in drawing a clear line between what falls within the scope of client review and what doesn’t. HeyOrca gives agencies the freedom to choose what their clients need to review while providing them with the necessary context for their next campaign.”
The company says its customer base grew by 800 percent in the last year, picking up 160 new businesses in the process. HeyOrca was recently added to the Top 10 social tools to consider by app review site – G2 Crowd, holding its own against industry veterans like Hootsuite and SproutSocial.
“At HeyOrca we differ from other social media planning tools because we focus on the client communications aspect of content planning,” Teo adds. “We allow agencies to be be an extension of their client’s team. HeyOrca streamlines the client approval process, making it dead simple for everyone to be on the same page.
With the new funding, Teo said HeyOrca will expand its presence in the US market, as well as grow its product and sales team. The company plans to double its headcount this year to 30 to support its growth trajectory.
HeyOrca is a digital sandbox built to seamlessly involve agency clients in the planning and approval process. Co-founded by CEO Joseph Teo and CTO Sahand Seifi in 2015, HeyOrca has raised $2M in seed round funding to help its expansion and growth.
Photo courtesy of HeyOrca