Experiential marketing agency Impact XM has acquired the software platform and related assets of Endo Networks Inc, a Toronto-based developer of sales force automation systems. No financial terms were released. Dayton, New Jersey-based Impact XM said the acquisition resulted in the launch of a new product, XM-IQ, a digital attendee engagement platform that helps marketers obtain better results from trade shows, conferences and activations. Impact XM has been a portfolio company of U.S. private equity firm AGI Partners since 2015.
AGI Portfolio Company Impact XM Launches XM-IQ: Digital Engagement Platform for Experiential Marketers
January 16th, 2018
AGI Partners LLC (“AGI”) portfolio company Impact XM, a global experiential marketing agency with a forty-year heritage of crafting strategic audience engagements that power brand experiences, today announced the launch of XM-IQ, a digital attendee engagement platform that helps experiential marketers get significantly better results from trade shows, conferences and activations.
XM-IQ delivers more customer interactions and a better experience through:
• Cost-effective attractants using gamification and contests
• Matching messages and offers with attendee needs
• Monitoring staff compliance and real-time performance coaching
• Enabling surveys and voice of customer insights
• Delivering traffic mapping and measurement
XM-IQ combines human behavioral science with proven digital technology, perfected over millions of participant interactions and customized for individual client needs.
“AGI is very excited to continue to invest in the building of a global experiential market leader that offers a compelling value proposition to its clients. We look forward to further supporting Jared and his management team by investing in organic initiatives and complementary acquisitions,” said AGI Partner David Acharya who led the investment.
“XM-IQ is for marketers who want to better target the right message to the right customer, assure their staff is on message, and understand the effectiveness of their experiential marketing budget through features such as traffic mapping,” said Jared Pollacco, President of Impact XM.
XM-IQ has been built through the acquisition by Impact XM of the proven software platform of Toronto-based Endo Networks. Impact XM has also acquired select project management, engineering and programming staff. Endo Networks has over 15 years of experience in the live event space with their software deployed at over 800 events delivering over 11,000,000 interactions. With the acquisition of the Endo software, Impact XM will apply its’ 40+ years of experiential marketing expertise to the digital platform to optimize it across all trade shows, conferences and activations.
“We believe that XM-IQ will be a digital accelerant that will take face-to-face marketing to the next level in relevance and performance,” added Pollacco. “XM-IQ costs a fraction of the marketer’s overall investment, but can significantly increase the ROI of the overall investment.”
Terms of the transaction were not disclosed. For more information, visit: http://impactxm.com/rethink
About Impact XM
Impact XM crafts strategically driven, creatively focused brand stories through live and digital experiential marketing that delivers measurable results for its clients. Trusted by some of the world’s most respected organizations, the agency has a fortyfour-year heritage of insightful strategy, brilliant creative, smart fulfillment and purposeful metrics across business and consumer trade shows, user conferences, event activations and digital engagements. Impact XM clients operate across a variety of industries, including the Aviation, Healthcare, Technology and Industrial sectors.
Headquartered in New Jersey, Impact XM maintains locations in Toronto, New Jersey, Los Angeles, Las Vegas, Washington D.C. and Zurich. More information can be found at: http://www.impact-xm.com.
About AGI Partners
AGI Partners LLC is an alternative investment management firm that deploys capital from our funds and pooled investment vehicles. We provide creative solutions and invest funds in private equity investments. We identity and partner with best-in-class management teams by providing the financial and strategic resources required to grow businesses. For further information on AGI, visit www.agi-llc.com.
For further information contact:
AGI Partners LLC firstname.lastname@example.org
Photo courtesy of Endo Networks Inc