Eloqua, the B2B marketing automation and revenue performance management firm, has gone public on the Nasdaq, and will trade under the symbol ELOQ. Backers in the company include JMI Equity, Bessemer Venture Partners and Bay Partners.
NEW YORK, Aug. 2, 2012 — The NASDAQ OMX Group, Inc. (Nasdaq:NDAQ) announced today that the trading of Eloqua, Inc. (Nasdaq:ELOQ) commenced on the NASDAQ Global Market on Thursday, August 2, 2012. Eloqua, a provider of B2B marketing automation and Revenue Performance Management solutions, is listed under the ticker symbol ELOQ.
“Eloqua supplies its customers with essential business insight to inform marketing and sales decisions today that drive revenue growth tomorrow,” said Bob McCooey, Senior Vice President, NASDAQ OMX Corporate Client Group. “NASDAQ is pleased to welcome business innovators like Eloqua to our family of listed companies, and we look forward to supporting Eloqua and its shareholders.”
Eloqua is a leading provider of on-demand Revenue Performance Management software solutions that are designed to enable businesses to accelerate revenue growth and improve revenue predictability by automating, monitoring and measuring their complex marketing and sales initiatives. Marketing and sales professionals use the Eloqua Platform to move prospective buyers more efficiently through the marketing and sales funnel, identify and predict the drivers of revenue, provide insights about marketing and sales programs to senior management and more tightly align marketing and sales teams to optimize resource allocation and drive revenue growth. Eloqua has over 1,100 customers, encompassing a wide spectrum of industries, including technology, financial services, entertainment, manufacturing, business services and telecommunications, including companies such as Adobe Systems, American Express, Cummins Power Generation, Dell, The McGraw-Hill Companies, the Miami Heat, National Instruments, Nestlé S.A., Siemens AG, Standard & Poor’s and VMware.
Since its inception, NASDAQ has consistently been the exchange of choice for innovative and progressive information technology companies like Eloqua. In total, NASDAQ is home to 76% of all info tech companies listed on US exchanges.
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