U.S. private equity firm Mill Road Capital has decided to explore strategic alternatives for portfolio company Vision7 International Inc, formerly known as Cossette Inc. In 2009, Mill Road took Cossette private for $131.5 million. Vision7’s sale was not specified as an option; however, Mill Road said, “Any decisions from the strategic review will include the best interests” of the company’s clients and employees, as well as “continued leadership from the management team.” Based in Québec City, Vision7 is a marketing communications company, specializing in advertising, media planning and buying, public relations and related services. Cossette remains the name of one of its primary agency brands.
Mill Road Capital Explores Strategic Alternatives for Vision7 International
After five years of ownership, Mill Road Capital, a Connecticut-based private equity firm and the majority owner of Vision7 International, has decided to explore strategic alternatives for the company’s North American assets.
Vision7 management is supportive of the review and is playing a major role in the process. While the company cannot speculate about potential outcomes, any decisions from the strategic review will include the best interests of its clients and employees and continued leadership from the management team.
Headquartered in Quebec City, Vision7 is an international marketing communications company, specializing in advertising, media planning and buying, public relations and other related marketing services disciplines. Vision7 is the holding company of such leading agency brands as Cossette, Jungle Media, Citizen Relations and Dare.
Vision7, formerly known as the publicly traded Cossette Inc., was taken private by Mill Road and senior management in 2009 and management continues to hold a significant ownership stake in the company.
Mill Road Capital
Mill Road Capital is a private investment firm focused on investing in and partnering with publicly traded micro-cap companies in the U.S. and Canada.
Vision7 International is among the top 40 international marketing communications companies in the world, with some 1,100 employees in Canada, the United Kingdom and the United States.
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