Nielsen Raises Its IPO Hopes

(Reuters) – Private equity owned-Nielsen plans to raise up to $2.01 billion through an initial public offering in New York, more than the $1.75 billion it was originally aiming for.

Nielsen, the world’s largest TV and consumer measurement company, was taken private in a $10 billion deal in 2006 by a group of six private equity firms — Carlyle Group [CYL.UL], Blackstone Group LP (BX.N), Kohlberg Kravis Roberts & Co (KKR.N), Thomas H. Lee Partners [THL.UL], AlpInvest Partners and Hellman & Friedman.

In June, it said it planned to raise up to $1.75 billion through an IPO.

Nielsen is best known for its viewership ratings, which often determine the fate of TV programs. Its top 10 clients — who account for about 23 percent of its business — include Coca-Cola Co (KO.N), NBC Universal, Nestle SA (NESN.VX), News Corp (NWSA.O), Procter & Gamble Co (PG.N) and Unilever NV(ULVR.L). (Reporting by Megan Davies; editing by Andre Grenon)