PE-backed DoubleVerify goes public

DoubleVerify, a software platform for digital media measurement and analytics, has gone public after pricing its over 13.3 million shares at $27 per share.

DoubleVerify, a software platform for digital media measurement and analytics, has gone public after pricing its over 13.3 million shares at $27 per share. The stock began trading April 21, 2021 on the New York Stock Exchange under the ticker symbol “DV.” Goldman Sachs and J.P. Morgan are the lead underwriters. DoubleVerify is majority owned by Providence Equity Partners.

PRESS RELEASE

NEW YORK, New York, April 20, 2021 – DoubleVerify Holdings, Inc. (“DoubleVerify”) today announced the pricing of its initial public offering of 13,333,335 shares of common stock at a price to the public of $27.00 per share. DoubleVerify is offering 8,627,452 shares and Providence VII U.S. Holdings L.P. (“Providence”) and other existing stockholders are offering 4,705,883 shares. The shares of common stock are expected to begin trading on the New York Stock Exchange under the ticker symbol “DV” on April 21, 2021. The offering is expected to close on April 23, 2021, subject to the satisfaction of customary closing conditions. The underwriters will have a 30-day option to purchase on a pro rata basis up to an additional 1,350,000 shares from DoubleVerify and up to an additional 650,000 shares from Providence.

Goldman Sachs & Co. LLC and J.P. Morgan are acting as joint lead bookrunning managers for the offering. Barclays, RBC Capital Markets and Truist Securities are acting as joint bookrunning managers for the offering. William Blair, KeyBanc Capital Markets, Canaccord Genuity, JMP Securities, Needham & Company, Capital One Securities and Loop Capital Markets are acting as co-managers for the offering.

The offering will be made only by means of a prospectus. Copies of the final prospectus relating to the offering, when available, may be obtained from: Goldman Sachs & Co. LLC, Attention: Prospectus Department, 200 West Street, New York, NY 10282, by telephone at (866) 471-2526, or by email at prospectus-ny@ny.email.gs.com; or J.P. Morgan Securities LLC, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, by email at prospectus-eq_fi@jpmorgan.com or by telephone at (866) 803-9204.

A registration statement relating to these securities has been filed with, and declared effective by, the U.S. Securities and Exchange Commission. This press release does not constitute an offer to sell or the solicitation of an offer to buy securities, and shall not constitute an offer, solicitation or sale in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of that jurisdiction.

About DoubleVerify
DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments. DoubleVerify is majority owned by Providence Equity Partners, a premier global private equity firm with approximately $45 billion in aggregate capital commitments.