The Riverside Company just announced that its Microcap Fund has bought Mansell Group, an Atlanta-based email marketing company. No financial terms were disclosed, except that Fifth Street Capital provided debt financing.
Not the sort of thing that typically gets a stand-alone blog post, but Mansell isn’t just any virtual postmaster. For the past five years, it’s been responsible for sending out peHUB Wire each morning (58k subscribers and counting… join here).
So a big congratulations Allen, Tim and the other folks at Mansell. We aren’t their typical client — time-sensitive news pub as opposed to marketing blasts — but they understand our needs and work hard to satisfy. Hoping this deal can help them grow into the business they want to become, particularly via acquisition…
Oh, and Riverside, don’t screw things up!