Tremor IPO Could Produce Big Payday for Canaan, W Capital, 4 Other VCs

If Tremor Video pulls off a successful IPO, at least a half dozen venture firms will finally see a return on their hefty investment in the advertising technology company.

Tremor is expected to price its IPO on Wednesday, according to Reuters. It plans to sell 7.5 million shares for $11 to $13 apiece.

Founded in 2005, Tremor raised $203 million in venture capital between 2006 and last year, according to Thomson Reuters (publisher of peHUB). Six venture firms collectively own 27.7 million pre-IPO shares, or 68 percent of the company, according to the company’s S-1.

If Tremor prices its shares at the middle of their range, the VC firms’ combined stake would be worth about $333 million.

The holdings of the six VCs are as follows.

  • Canaan Partners: 7.8 million shares worth $94 million at $12 per share.
  • W Capital Partners: 4.7 million shares worth $56.7 million.
  • Masthead Venture Partners Capital: 4.3 million shares worth $51.3 million.
  • Meritech Capital Partners: 3.9 million shares worth $46.6 million.
  • Draper Fisher Jurvetson: 3.7 million shares worth $44.1 million, and
  • General Catalyst Partners: 3.3 million shares worth $39.8 million.

Other venture firms that invested in Tremor but whose share holdings aren’t listed in the S-1 include EDB Investments, Keating Capital, SAP Ventures, Time Warner Investments and Triangle Peak Partners, according to Thomson Reuters.

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