VC-backed Livefyre buys Realtidbits

Livefyre has acquired Realtidbits. No financial terms were disclosed. Based in San Diego, Realtidbits is a provider of engagement solutions for publishers and media companies. Livefyre is a real-time conversation and social curation platform. It is backed by Greycroft Partners, Hillsven Capital, Zelkova Ventures, ff Venture Capital, Cue Ball and U.S. Venture Partners.

PRESS RELEASE

SAN FRANCISCO, CA — (Marketwired) — 11/21/13 — Livefyre, provider of the leading real-time conversation and social curation platform, today announced that it has acquired the assets and team of Realtidbits one of the top enterprise social application providers. This is the second acquisition by Livefyre in two months, having acquired social storytelling platform Storify in September.
Realtidbits provides a suite of real-time applications including Analytics, Comments, Forums, Social Bridge, Pinboard and Image Galleries. The company powers real-time engagement across 180 million page views a month, analyzing over 2 billion interactions and social shares around the world. Realtidbits customers include The CW Network, Thomson Reuters, Dow Jones Local Media Group, The Irish Times and The Toronto Star.
“This is a win-win for Realtidbits and Livefyre,” said Kelly Abbott, Co-Founder and CEO of Realtidbits. “We both share a commitment to helping publishers and brands succeed by providing them with the best real-time applications and top-notch customer support. We saw an opportunity to join a leader in this space, providing us with the resources that we need to take our analytics product to the next level and are excited to join their rapidly growing team.”
Realtidbits offers an analytics product that tracks real-time engagement, including replies, likes, social sharing and custom metrics, through integrations with popular analytics packages including Adobe Omniture, Google Analytics and Mixpanel. Customers can use Realtidbits Analytics to track engagement across all Realtidbits products, third-party plugins, Backplane-enabled products and third-party JavaScript on a webpage. With this acquisition, Livefyre will also be opening a San Diego office and plans to expand hiring in that region.
“We are excited to welcome the Realtidbits team to Livefyre,” said Jordan Kretchmer, founder and CEO of Livefyre. “They have built a fantastic analytics product, which we plan to integrate into Livefyre StreamHub and offer to our over 550 Enterprise customers. Our goal at Livefyre is to provide complete solutions for everything our customers need to create innovative social experiences for their audiences. This acquisition brings key product capabilities to our customers and strengthens our position as the leading social conversation, curation, and community platform provider.”
Livefyre plans to integrate Realtidbits Analytics product into its platform and will migrate customers of their Comments, Forums, Gallery and Pinboard products to Livefyre products over the coming weeks, consistent with existing agreements. All members of the Realtidbits team will be joining Livefyre as part of the product, engineering and design teams, with a focus on Analytics.
About Livefyre
Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times and Universal Music Group. Livefyre also acquired social storytelling platform Storify in September 2013.
Founded in 2009 with offices in San Francisco, New York and London, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times and 2013 Corporate IT Software Company of the year by the World Technology Network. For more information, visit www.livefyre.com or follow us Twitter and Instagram at @livefyre or @storify.
About Realtidbits
Founded in 2007 and headquartered in San Diego, Realtidbits provides a suite of real-time applications designed to increase engagement for publishers and media companies. The company powers real-time engagement across 180 million page views a month, analyzing over 2 billion interactions and social shares around the world. Realtidbits customers include The CW Network, Thomson Reuters, Dow Jones Local Media Group, The Irish Times and The Toronto Star. For more information, visit realtidbits.com.

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